ROSS DRESS FOR LESS Hilari Pauk Lavanya Nolan Rachel Gomez 1 Retail/RossDressforless.jpg

Target Market  Men and women, ages  Annual income $20,000-$50,000  Usually located in suburban areas  Hedonic shopper  Bargain shopper

Competition & Retail Market Strategy  Intratype competitors: TJ Maxx and Marshalls  Intertype competitors: Kohl’s and Burlington Coat Factory  Off-price retailer  Offers competitive brands and labels at strong discounts

Retail Mix Analysis  Opportunistic buying strategy  Wide variety, limited assortment  Located in strip centers and malls in suburban areas  Use an informational website  Only brick-and-mortar stores

Store Layout, Design & Presentation  Grid layout for cost efficiency  Use inexpensive displays including metal racks and gondolas  Clearance is in the back of each merchandise category  Uses style/item presentation  Crowded and disorganized

Ross: Grid Layout Free Form Layout /rossdressforless.jpg

Price, Marketing & Customer Service  Uses an everyday low pricing strategy  Predominant advertising methods: Television, word of mouth and the internet  Understaffed and unknowledgeable staff  Good parking and return policy, large fitting rooms, restrooms provided

Strengths & Weaknesses  Strengths:  Pricing strategy  Wide variety of merchandise  Weaknesses:  Customer service  Merchandise presentation

References 1.Projects:retail. (2004). Tellepsen Builders. Retrieved November 25, 2007, from ossDressforless.jpg 2.Photos archive. (2007). Idaho State Journal. Retrieved November 25, 2007, from /rossdressforless.jpg