1 HANDICRAFT INDUSTRY AN OVERVIEW

EXPORTS ( RS. IN CRORE )2 HANDICRAFT EXPORTS IN INDIA SINCE 1991 AVERAGE ANNUAL GROWTH : 18%

3 STATEMENT OF ITEMWISE EXPORTS OF HANDICRAFTS FOR THE LAST 10 YEARS IN INDIA ITEM – – – – – ARTMATELWARE WOODWARE HANDPRINTED TEXTILES & SCARVES EMBROIDERED & CROCHETTED ARTWARE SHAWLS AS ARTWARE ZARI & ZARI GOODS IMITATION JEWELLERY MISC. HANDICRAFTS TOTAL

4 COUNTRYWISE SHARE OF EXPORTS OF HANDICRAFT ITEMS FOR THE YEAR

5 COMPARATIVE CHART OF THE EXPORTS OF HANDICRAFTS IN THE YEAR 2003 – 2004 TO VARIOUS COUNTRIES VIS-A-VIZ SR.NOCOUNTRYRS. IN CRORES IN US$ MILLIONS RS RS. IN CRORES IN US$ MILLIONS RS % INCREASE OVER 2002 – 03 IN US$ MILLIONS 1AUSTRALIA % 2CANADA % 3FRANCE % 4GERMANY % 5ITALY % 6JAPAN % 7NETHERLAND % 8SAUDI ARABIA % 9SWITZERLAND % 10U.S.A % 11U.K % 12OTHER COUNTRIES % TOTAL %

6 (A) Is very Important Industry in non-farm rural sector Helps to solve social & economic problems by providing employment to at least 60 lakh artisans across India which include a large nbr of women & people of weaker section of society. Small Scale & Cottage Sector

7 (B) This industry is important from the point of view – (a) Of high potential for employment, (b) The sector is economically important because of low capital investment, high ratio of value addition & high potential for export & foreign exchange earnings for the country, ( c) It is highly labor intensive & decentralized, ( d)The industry is spread all over the country in rural & urban areas.

8 ( C) Even today when the exports of handicrafts in 2003 – 2004 stand at Rs crores, the Indian Handicraft Exports share in the World Trade is not even 1% of the total World Handicraft Trade. The balance 99% is indicative of the huge untapped potential which exists for us to take advantage of.

9 ( D) MAJOR CRAFT CONCENTRATION AREAS The 6 million craft persons who are the backbone of Indian Handicraft Industry are provided with inherent skill, technique, traditional craftsmanship but that is quite sufficient for primary platform. However, in changing world market these craft persons need an institutional support, at their places i.e. craft pockets for value addition and for the edge with other competitors like China, Korea, Thailand etc. The following places are listed for their particular crafts concentration –

10 Artmetalware : Moradabad, Sambhal,Aligarh, Jodhpur, Jaipur, Barmer, Delhi, Rewari, Thanjavur, Chennai, Mandap, Beedar, Kerala & Jagadhari, Jaiselmer. Wooden Artwares : Saharanpur, Nagina, Jaipur, Jodhpur, Barmer, Hoshiarpor, Srinagar, Amritsar, Jagdalpur, Bangalore, Mysore, Chennapatna, Chennai, Mandap, Kerala & Behrampur(WB), Ahmedabad, Rajkot.

11 Handprinted Textiles : Jaipur, Barmer, Bagru, Sanganer, Jodhpur,Barmer, Bhuj, Scarves Farrukhabad & Amroha. Embroidered goods : Barmer, Jodhpur, Jaipur, Jaisalmer, Kutch(Gujarat), Ahmedabad, Lucknow, Jodhpur, Agra, Amritsar, Kullu, Dharmshala / Chamba & Srinagar

12 Marble & Soft : Agra, Chennai, Baster, Jodhpur Stone Crafts Papier Mache crafts:Kashmir, Jaipur Terracotta : Rajasthan, Chennai, Baster, Zari & Zari Goods Surat, Bareilly, Varanasi,Amritsar, Agra, Jaipur, & Barmer

13 Imitation/Fashion : Delhi, Moradabad, Jewellery Sambhal, Jaipur, Kohima (Tribal). Artistic leather goods : Kolhapur,Indore, Barmer, Shanti Niketan (WB).

14 (E) HANDICRAFT INDUSTRY IN RAJASTHAN The exports of handicraft from Rajasthan in stood at Rs crores, against an export of Rs crores in , with a growth of 33%. In Rajasthan about 6 – 7 lakh people are engaged in this industry. Every District & every village of Rajasthan has a rich cultural & historical background & at least one unique craft to boast of.

15 Considering the drought situation which exists almost every year, it is one sector which can provide huge employment & alternate income to rural masses. A lot of hidden arts need to be explored for market adaptation. In Rajasthan Handicraft is a home grown industry without any specific thrust or policy support from the State Government.

16 In the changing world scenario, craft products exported to various countries form a part of life style products in international market. The impact is due to the changing consumer taste and trends. In view of this it is high time for India Handicraft Industry to go into the details of changing designs, patterns, product development, requisite change in production facilities for a variety of materials, production techniques, related expertise to achieve a leadership position in the fast growing competitiveness with other countries. (F) CONCLUSION

17 (G) SUGGESTIONS Steps that need to be taken at various levels to realize the full potential of Handicraft Industry in Rajasthan. (a) A Separate Handicraft Board needs to be constituted to advise, implement & monitor the various steps that need to be taken up to promote this industry.

18 (b) A Handicraft Zone having the following facilities needs to be planned -- (i) Special Economic Zone for Handicrafts. (ii) Common Facility Service Centers for each product category. (iii) A design & development Center. (iv) Training Center for the Artisans. (v)Research & Development Facilities to revive languishing arts. (vi ) Testing & Certification Labs. ( vii) An Exhibition- Cum-Display Center. (viii) An Urban Haat to work as Buyer- Seller Point.

19 (c) One-Stop-Information Centre (d) Single Window Clearance System (e) Flexible Labor Laws (f) Infrastructural Support in Providing World Class Transportation & Shipping Facilities.