URBAN INSTITUTE Strategic Communications Lionel Foster
URBAN INSTITUTE
METRO Communications
URBAN INSTITUTE Who we are Today’s Presentation
URBAN INSTITUTE Who we are Positioning Urban and METRO Today’s Presentation
URBAN INSTITUTE Who we are Positioning Urban and METRO Measuring impact Today’s Presentation
URBAN INSTITUTE Who we are Positioning Urban and METRO Measuring impact Communication goals Today’s Presentation
URBAN INSTITUTE Who is METRO exactly?
URBAN INSTITUTE Who is METRO exactly?
URBAN INSTITUTE Stable Housing I think what we’re saying is …
URBAN INSTITUTE Stable Housing Housing Markets I think what we’re saying is …
URBAN INSTITUTE Stable Housing Neighborhoods and Communities Housing Markets I think what we’re saying is …
URBAN INSTITUTE Stable Housing Neighborhoods and Communities Housing Markets Data I think what we’re saying is …
URBAN INSTITUTE Housing Stable Housing Neighborhoods and Communities Housing Markets Data I think what we’re saying is …
URBAN INSTITUTE Why housing matters
URBAN INSTITUTE Why housing matters Housing
URBAN INSTITUTE Why housing matters Housing Household makeup
URBAN INSTITUTE Why housing matters Housing Quality Household makeup
URBAN INSTITUTE Why housing matters Housing Quality Affordability Household makeup
URBAN INSTITUTE Why housing matters Housing Quality Affordability Size Household makeup
URBAN INSTITUTE Why housing matters Housing Proximity to Quality Affordability Size Household makeup
URBAN INSTITUTE Why housing matters Housing Proximity to work Quality Affordability Size Household makeup
URBAN INSTITUTE Why housing matters Housing Proximity to work, education Quality Affordability Size Household makeup
URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income
URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health
URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety
URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Economic security
URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Economic security Neighborhood quality
URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Economic security Neighborhood quality Education
URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Happiness Economic security Neighborhood quality Education
URBAN INSTITUTE How are people talking about housing?
URBAN INSTITUTE So let’s help shape the housing conversation.
URBAN INSTITUTE Our goal: Convince people that, if they’re serious about answering any of the following questions …
URBAN INSTITUTE How do we get there?
URBAN INSTITUTE COMM’s Role
URBAN INSTITUTE Quality Research
URBAN INSTITUTE Quality Research + Quality Engagement
URBAN INSTITUTE Quality Research + Quality Engagement = Impact
URBAN INSTITUTE The report’s done. Now how do we promote it?
URBAN INSTITUTE 2014 Goals Media Google search results Metro web pages Projects Newsletter Web features
URBAN INSTITUTE Questions you have?
URBAN INSTITUTE Who are you? Guiding Questions
URBAN INSTITUTE Who are you? Why should people listen to you? Guiding Questions
URBAN INSTITUTE Who are you? Why should people listen to you? What communications tools do you have? Guiding Questions
URBAN INSTITUTE Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your message? Guiding Questions
URBAN INSTITUTE Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your message? How will you measure whether or not you’re communicating effectively? Guiding Questions