Skincare ● Bodycare ● Treatment Makeup USA: SKIN Europe – Distributed worldwide Pronunciation [re-pe-shaj], noun, to rescue; second chance

The Art of Retailing

“The first 7 seconds of a potential clients initial encounter with your spa is critical to conveying your professional image. The ambiance and a welcoming attitude that says “We are happy to see you!” must be experienced from the moment the client walks through that door.” “Success at your Fingertips” - Lydia Sarfati

There is a formula for success

Create the Customer Experience

Inviting Treatment Rooms

Sound ©Sarkli-Repêchage,Ltd

Smell Fresh Cut Flowers Reed Diffusers

Taste

Give A Great Treatment

Touch

Clients buy Benefits Recommend through Education

Consultation

Diagnosis TAKE TIME TO ANALYZE BEFORE EVERY SERVICE FROM FACIALS TO PEDICURES CREATES A SUPERIOR STANDARD OF SERVICE

Recommendation After each treatment Recommend Consistently suggest additional products that would support their regimen.

Tools for Success

You Are Look the part- how you dress, hair, make up nails etc Listen to your client’s needs Maintain immaculate cleanliness where you work

Customized Program & Skin Analysis Charts Write down the homecare regimen Tell them how to use, when to use

Promotions

Monthly Promotions Renew with the Vita Cura Firming MicroPeel Facial facial Repair sundamaged skin with the Après Soleil Facial - Rapidex home-kit 14 nights to younger skin at home ‘peel’

It’s all about Presentation

Show & Tell …..And You Will Sell

Retail Display Testers, Out in the Open Disposable applicators

What –The product Why- What it will do How- Application and use Retail to Service 50/50

Homework

To continue the benefits of the treatment today, I recommend to you…..

Some Examples Fine Lines around the eyes Aging, thin Skin Daily toner & exfoliation Sunburn, irritated skin Vita Cura Opti-Lift Serum, use AM/PM Vita Cura Triple Firming Cream Vita Cura Toner with Salicylic Acid Hydra Soleil Deep Relief Gel

This connects the client to….. The experience The result If they can’t take you home they’ll take the products WHAT, WHY, HOW

To continue the benefits, I also recommend that we reschedule TODAY

Reschedule Treatments Facials – every 4-6 weeks for maintenance At least every 2 weeks to treat a problem Slimming treatments, every 2 weeks for 6 weeks, Body exfoliation, hydrating treatments every 4-6 weeks Pedicure 1x per month Manicure 2x per month

Keys to Successful Sales Build Rapport Listen to discover Clients Needs Sell the Benefits Overcome objectives Present Solutions Close Follow Up

Be Excited, Have Passion

Continue with your Education Knowledge is Power Become the Expert

Offer Top Quality Services & Products Each and Every Time Focusing on Excellent Customer Service will lead to profitability

“………… is a by-product of customer service. It is not an end, in and of itself.” –Create memorable experiences, long lasting relationships, and watch your profits soar. PROFIT…….

Your Fans Aim to create clients who become Your Fans each and every time. They take their experience and spread the word to their friends and family.

You are the best!!! Go for it and just do it!

Skincare ● Bodycare ● Treatment Makeup USA: SKIN Europe – Distributed worldwide Pronunciation [re-pe-shaj], noun, to rescue; second chance