There are many things in life that we have no control over. One thing you can take charge of is your image. You actually have a monopoly on it. 1 What does your “Package” say about you? A product's packaging often determines its marketability and success; your overall image serves as your packaging in the marketplace of your industry.

Get an Up-to-Date Look! A study by Clairol reports that women who wear make-up enjoy higher salaries. It's a reality -- people who look good make more money, get promoted faster and more often, and are most likely to enjoy lifelong success. 2

Makeup Matters 3

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Complexion Perfection Keep makeup neutral. A little is better than none for a polished look. Achieving flawless skin—without looking all made- up—is a matter of building a strong foundation – good skin! (and we don’t mean the stuff in the bottle). Gently exfoliate in the morning with a scrub and apply a moisturizer before makeup. Good skin care is crucial for men and women! 9

You Must Have A Good Foundation Every woman needs foundation – whether it is a liquid, powder, or cream. It is meant to even out skin tone, not actually conceal anything. To camouflage blemishes or other red areas, choose a concealer and apply it before your foundation. No one should be afraid of powder. It will work with the foundation and concealer and feel and look velvety. 10

The “Eyes” Have it Do your eyes look tired, puffy, or dark? Use a good eye cream or moisturizer. Downplay dark circles with a light coat of concealer Use eye shadows in neutral shades such as tan, brown, and cream. A little bit of shimmer is fine, but stay away from “frosts” Eyeliner can dramatically call attention to your eyes. Well-groomed brows show that you pay attention to details. Use mascara, this will make your eyes look more open and awake! Applying a little bit of blush makes everyone look healthier. Use a bronzer for a natural-looking, healthy glow. 11

Lipstick Longevity Use a Lip Balm and let it sink in for five minutes. Start by prepping lips with a liner over entire mouth— it creates a base for your color. It defies logic, but the more lipstick you put on, the more likely that it will move on. Blotting lifts away some of the excess lip color. Use a sheer lipstick to give lips a hint of color. Wear lipstick, not lip gloss. Gloss might be too shiny and youthful - depending on the appointment. 12

And now for the MEN! Fingernails - Clean fingernails Cover any tattoos that you may have. Remember, be conservative! Cologne – wear it, but wear it modestly! Do not use your cell phone as a watch during an appointment. Consider shaving beard or mustache. Facial hair if worn, should be well-groomed 13

Men’s Skin Care Cleanse Daily - a formula that’s strong enough to remove the workday’s dirt and grime, but gentle enough to use twice a day. Moisture. Keeping your skin adequately hydrated will also prevent it from looking dull and prematurely aged. Use Eye Cream. Whether you’re in your 20s or your 40s, an anti-aging product is a smart addition to your daily skincare plan, giving you a fresh and youthful appearance both on the job and off. 14

“ Men have become increasingly conscious of the perks associated with looking good. They have a heightened awareness that looking good may provide them an advantage in the workplace as well as in their personal lives…” says Karen Grant, The NPD Group. 15

Good Luck! Lastly, look at yourself in the mirror and take five deep breaths. Tell yourself that you are the best person for the job and smile as brightly as you can. Remember, the interview is a process – so make it a fun and exciting journey. True beauty & Confidence is a combination of looking your best on the outside and feeling your best on the inside. All of the primping and grooming doesn't mean a thing if you aren't excited to be there – so Smile and Good luck! 16