Desktop Publishing Session 9 - Newspaper Format Ambang Priyonggo, M.A.

Objective Students understand the format of print publication, especially newspaper Students understand the elements of news paper format

The Format for Print Publication (mass media) FULL FORMAT A full-format (also known as broadsheet) newspaper is one that measures 16 or 17 inches wide and 21 to 22 inches deep. A fill- format newspaper can be made to have five columns, six columns, seven and one-half columns, eight columns or nine columns.

The Format for Print Publication (mass media) TABLOID A tabloid newspaper is about half the size of a full-format newspaper. It measures 10 to 12 inches wide and 14 to 18 inches deep. A tabloid format newspaper can have two, three, four, five, five and one-half and six columns.

The Format for Print Publication (mass media) MAGAZINE A magazine-format (also known as compact) newspaper is about half the size of a tabloid newspaper. It measures 7 to 8 inches wide and 10 to 11 inches deep. It can be made to have one column, two columns and three columns.

Elements of Newspaper Make Up Makeup creates recognition of a newspaper. A good editor varies the makeup in each issue, so the readers are not bored with the newspaper. On the other hand, each page will resemble the previous editions enough so the reader can immediately identify it.

Elements... -Nameplate -Flags -Masthead -Headlines -Pictures

Newspaper Make up

Nameplate The nameplate should be simple in design, attractive, and in harmony with the character of the paper. Its type should either harmonize or contrast with the headline type. The nameplate can combine type and artwork together. The artwork however, should not make the nameplate jumbled and hard to read. The nameplate can be made to float on the page. Although a nameplate that runs the entire width of the page can be made to float, a floating nameplate usually occupies two or three columns and is placed anywhere in the upper third of the page.

Nameplate

Flags A flag of the newspaper is a display used by a newspaper to indicate section pages or special pages, such as editorial, sports and family pages. Just like nameplates, a flag should not dominate its page and should appear above the fold. Flags can also be floated. (NOTE: Some editors say that a flag is the same as a nameplate and identify a section head as a "section logo.”)

Masthead A masthead of the newspaper is often referred to, incorrectly, as a nameplate. A masthead is a statement that should appear in every edition to give information about the publication. Elements: publisher, editor-in-chief, managing editor, editors, reporters, photographers, layout designers, correspondents, bureau address, other disclaimers.

Headlines The headline for one story should be separated from that of another. Heads that appear side by side (called 'Tombstones") could be read as one head and confuse the reader. Tombstoning also prevents each head from gaining its share of attention. When headlines and pictures are used together, they should be placed so the reader is not confused by their positions. You should not place a picture between a headline and a story, because the reader might begin reading the cutline thinking it is the first paragraph of the story.

Avoid Tombstone!

Pictures Readability studies have shown that pictures are one of the most popular elements in a newspaper. For that reason alone, important pictures should be large and positioned in a manner that maximizes their display.

FOLIO LINE A folio line is an identification line of the newspaper on each page. The folio line on the front page is different from those on inside pages, as described in the following sections.

FRONT-PAGE FOLIO LINE A front-page folio line joins the nameplate and consists of the volume number (the number of years the publication has been in print), the issue number (the number of issues published within the present year), location (city and state), and date of publication. It does not carry a page number and is usually separated from the flag by a border and a cutoff rule or by two cutoff rules.

INSIDE-PAGE FOLIO LINE An inside page folio line generally runs at the top of each page. It also can run as part of a flag that appears on special pages or within the masthead on the editorial page. The inside page folio line consists of the publication date (left corner of the page), name of the newspaper (centered) and the page number (right corner of the page).

PAGE PERSONALITY The quality of the layout and makeup of the inside pages of your newspaper should receive the same attention as the front page of the newspaper. Readers should not be shortchanged once they leave the front page of a newspaper. Special pages, such as editorial, family and sports, should have their own personalities.

Sport page An attractive sports page contains plenty of action pictures. Be sure to include masculine type, white space, odd- column sets and large, bold headlines to complement the flavor of this popular newspaper page.

Family/leisure page An appealing family/leisure page features delicate type, white space and artistic designs. Use large and dramatic pictures to complement articles on off-duty leisure activities.

Other pages

Next Week KONSEP DESAIN Prinsip design yang baik (keseimbangan, ritme, kepaduan, skala, proporsi, hierarki visual) Metode mendesain halaman: dummy