Data for Smarter Decisions: How to Access Fast, Free Findings from GMAC ® Researchers.

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Presentation transcript:

Data for Smarter Decisions: How to Access Fast, Free Findings from GMAC ® Researchers

Sabrina White Client Services specialist More than 10 years in graduate management education – Admissions and Program Director Data for Smarter Decisions

Rachel Edgington Director of Market Research and Analysis Strategy setter, GMAC ® research Manager, Management Education Research Institute Data for Smarter Decisions

Alex Chisholm Research Analyst Trend identification and analysis Macro dynamics

GMAC ® Research Highly valued, but not enough time to study it. How can we add value? –Increase relevancy –Provide top-line summaries –Be more accessible –Make it easily digestible Data for Smarter Decisions

Agenda Getting to Know You Seriously Getting to Know You How You Use Our Data Data-To-Go And Global Trends User Scenario Summary Your Questions Data for Smarter Decisions

Getting to Know You Interactive Polling Data for Smarter Decisions

Seriously Getting to Know You Responses to Your Questions Data for Smarter Decisions

How You Use Our Data Proof Sharing Tactical Strategic Data for Smarter Decisions

Current Research Dissemination Methods GMAT ® Data –Profile of GMAT ® candidates –GMAT ® Interactive Profile –Geographic Trends reports Market Research –Comprehensive data reports –Survey reports –Benchmark reports Data for Smarter Decisions

Advantages Data for Smarter Decisions

1. Data-to-Go Series: Topical Snapshots Short and specific Key trend descriptions and graphs 2. Global Trends e-Reports Integrated Analysis Digestible Information Data for Smarter Decisions: New Resources

DESKTOP SURVEY LAUNCH HERE Link to: We will have internet explorer & PowerPoint already loaded

Data for Smarter Decisions

The “War” for Talent Millennials in the Workforce: 15% in the U.S. 11% in Europe Data for Smarter Decisions

What Key Stakeholders Value Student Intentions – Changing Industry, Job Function, or Both Full-Time MBA students: 75% Part Time: 62% EMBA Students: 59% Data for Smarter Decisions

Education Markets & Globalization Economic Downturns & Higher Education: - Ability to voluntarily leave workforce matters - Different citizen groups respond differently Data for Smarter Decisions

Regional Market Development & Supply-Side Dynamics GMAT ® Exams Taken – 2007 vs. 2000: Worldwide: + 15% China: + 108% India: + 251% Data for Smarter Decisions

John Roeder Director of Admissions Owen Graduate School of Management Vanderbilt Data for Smarter Decisions

B-School Pipeline = Younger Data for Smarter Decisions

Source: GMAT ® Interactive Profile Data for Smarter Decisions

GMAC ® Research –Increase relevancy –Provide top-line summaries –Be more accessible –Make it easily digestible Data for Smarter Decisions

Your Questions John Rachel Alex

Additional Comments, Questions, Feedback? Data-to-Go: Global Trends e-Reports: Webinar Topic Ideas: Data for Smarter Decisions

Thanks for participating! Data for Smarter Decisions: How to Access Fast, Free Findings from GMAC ® Researchers