September 18th 2014 Not Just Another Facebook Tutorial Mark Krohn | Shon Christy | Co-Founders - Focal Point Social Media.

Slides:

Advertisements

Similar presentations

Building Corporate Relationships using Social media THE SALVATION ARMY 2012 CRD CONFERENCE.

Advertisements

Delivering effective campaigns through social media.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

Pay to Play: with Stacey Jaffe Using Facebook Ads To Meet Your Camp Goals.

Best Content Strategies for Your Library’s Social Media Sites Shon Christy - Proximity Marketing Andrew Sanderbeck - PCI Webinars.

Reaching our target audiences in different ways Communicating for impact.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

SalesEngine. The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support.

Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.

Is Social Media right for you? by Social Media Travelers

Social Media: Connecting Students & Faculty With Your School.

Social Media Marketing How to make it successful?.

Today’s intelligent direct response solution. Challenges Facing Nonprofit Organizations Charitable organizations and foundations find it difficult to.

Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

(Thanks to Andrew Bleeker for some of this great content) Online Advertising.

Social Media Advertising Ads 1. Boost Posts 2. Promote Your Website Advertising on Facebook.

Social Networking Essentials for Beginners Joining the dance...without getting stepped on!

Social Media Strategy ACGC Presentation Presented by: Arleigh Vasconcellos, The Agency And Gena Rotstein, Dexterity Consulting March 2013.

Social Media Guide and Best Practices. Social Media Overview Successful social media strategy is dependent upon quality content and measurement. Celebrating.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

Give Hasting Page Creation. Today’s Agenda  Creating Your Page  Online Fundraising Tips  Lets Talk Strategy.

Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.

Social Media & The Chaplain. Social Media Social Media Is Consumer generated media it is media that is designed to be shared, sharing means that it is.

Adotomi.com | Copyright Adotomi 2013 Scaling Up While Maintaining Quality: Life After the Like Nadav Weinberg | Director of Business Development.

Why Go Online? Website Necessities What Consumers Do Online Social Media Use is on the Rise Online Reputation Affects Consumer Decisions Agenda Consumers.

Intro to Online Advertising.

Learn How to Attract and Engage Customers With Social Media.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Social Media – The Nuts & Bolts ImpactOnlineMarketing.com.

Content Marketing for Nonprofits WERK! Make Your Content.

Creating your social strategy. Your Time Isn’t Infinite (Neither is anyone’s attention span) Before you begin any social media plan – Determine the MAX.

Online Presence of JAAGO Foundation. Social Media for JAAGO A huge number of people are connected through social media, which is interactive and social.

Social Media Platforms. Twitter Twitter Activity.

Social Media for Byways July 15, Let’s Answer the Why.

/JenniferBakerCo 3 Social Media Tips for your Business Small Business Workshop October 22, 2015.

our digital journey, one year on a bit of background… Crackerjackpot needed a new website! What we had just wasn’t doing the job Challenge to get the.

USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency Office:

Facebook: The Social Network That Took Over The World By Sarah Benqlilou.

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

Twitter for Business 140 Character Advertising and Customer Engagement.

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

E-commerce Marketing & Advertising

Tom Lump Lake County Fair Kara Moon Porter County Fair.

What’s In Your Toolbox. Worldwide, there are over 1.04 billion users 320 million people 400 million+ Monthly Actives 40 billion+ Photos Shared 3.5 billion+

Digital Storytelling: SOCIAL MEDIA FOR NONPROFITS.

FUNDLY MAYDAY 2016 CAMPAIGN PLAN. WHY IS IT IMPORTANT Attract MayDay Donors across the United States IT’S GLOBAL Avg. online gift increased 40% year-over-year.

UNLEASHING THE POWER OF SOCIAL MEDIA IMAGINE SOCIAL WOW SOCIAL MEDIA MADE EASY BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR.

Content and Social Media. “In the last 100 years, the way to advertise was to get into the mass media and push your content. In the next 100 years, information.

DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.

The most powerful tools in the hands of those doing the most good REACH > ENGAGE > ACTIVATE.

Branding in 20 Minutes! Entrepreneurs Connect Digital Marketing for Entrepreneurs.

Why Use Social Media?.

The following Pitch Deck aims to help you sell Facebook Paid Ads to your clients. REMINDER: Get statistics and talking points on Facebook Paid Ads to.

Solomo marketing.

Using to your Advantage

Social Media Marketing 101: For the Beginner!

SNS College of Engineering

Discover How Your Business Can Benefit from a Facebook Fanpage

Discover How Your Business Can Benefit from a Facebook Fanpage

Digital Marketing Overview

How can Digital Marketing Help for Your Business?.

Lead Generation Through Social Media

Digital communications best practice

Digital Marketing Tuesday 8th October 2019.

Presentation transcript:

September 18th 2014 Not Just Another Facebook Tutorial Mark Krohn | Shon Christy | Co-Founders - Focal Point Social Media

WHY ARE WE HERE?

01 #icebucketchallenge ✤ As of September 16th the ALSA has received $113.6 million in donations according to the website ✤ You Tube cites over 2 million videos related to the ice bucket challenge ✤ There were over 28 million conversations on Facebook (June- August ’14) ✤ Increased Fundraising by over 40 times!!!! ALS raised approximately 2.5 million in the same time period a year ago.

IT HAD NOTHING TO DO WITH “LIKES”

01 Shifting Focus ✤ Traditional Fundraising - Board Driven ✤ Social Fundraising - Audience Driven

01 Why Social? ✤ Brand Building ✤ Communicate Short Powerful Messages ✤ Engage and Motivate Audiences to ACTION ✤ Exponential Reach #kevinbacon

01 Key to Success ✤ STRATEGY - Its not solely about the tools! Its so much more! ✤ Fundraising is NOT about Fundraising! ✤ Don’t underestimate the word ENGAGEMENT!

Drilling Down ✤ Facebook Statistics ✤ Page Optimization ✤ Building Audience ✤ Targeted Ads ✤ Influencers ✤ Examples ✤ 4 Tools for Takeaway

01 Facebook Stats - People ✤ Over 1.3 Billion Users ✤ 829 Million Daily Users ✤ 42% Male - 58% Female ✤ 57% of Millionaires use Facebook ✤ Americans Spend an Average of 40 minutes per day on Facebook

01 Facebook Stats - Pages ✤ 50 Million Pages ✤ Ideal Length of Post - 40 characters ✤ Highest Engagement Day - Friday ✤ 75% of Engagement Comes in First 5 Hours ✤ Average Organic Reach % ✤ 92% of Non Profits are on Facebook

01 Page Optimization ✤ First Impression ✤ Brand Congruence ✤ Facebook Apps

01 Building Audience ✤ Include Social Icons on ALL Marketing Materials ✤ Exclusive Content - Advanced Notice on Social Platforms ✤ Highlight Volunteers - Donors ✤ Contests - Stand Up For Downs (Photolaugh Contest) ✤ Paid Advertising

01 Targeted Ads ✤ Boosted Posts ✤ Drive Likes ✤ Event Attendance ✤ Website Retargeting ✤ Specific

01 Leveraging Influencers ✤ Identify - Connect - Engage - Appreciate ✤ Bloggers ✤ Hashtags ✤ Search - Google - Social ✤ Build Relationships ✤ Thank Them!

Examples - LuMind Foundation $84,000 Post

Examples - Stand Up For Downs

EXAMPLES - The Power of 1

Examples - The Power of 1

01 4 Tools for Takeaway ✤ Canva.com Canva.com ✤ Animoto ✤ Facebook Pages App ✤ Feedly

01 Crowdfunding ✤ CFP - Crowd Funding Pays ✤ Indiegogo ✤ Kickstarter

01 Mobile & Other Technologies ✤ Text To Pledge ✤ Text2Give.com ✤ GiveByCell.org ✤ mobilegiving.org mobilegiving.org

Bringing It Home ✤ Whats Important? ✤ Why?

Questions