Chapter 10.  What are they?  Why do they matter?

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Presentation transcript:

Chapter 10

 What are they?  Why do they matter?

 Temporal factors  Time pressure  Less time =  Time of Year  Seasonality  Time of Day  Circadian cycles  Effects  Advertiming

 Shopping  Shopping Activities  Acquisitional shopping  Epistemic shopping  Experiential shopping  Impulsive shopping  Shopping Value  Personal value  Utilitarian / Hedonic  Value & Shopping  Retail personality  Functional quality  Affective quality

 Impulsive shopping  Impulsive v. Unplanned shopping  Point-of-purchase  Utilitarian  Susceptibility  Impulsivity  Colors, prices, smells  Consumer self-regulation  Action-oriented  State-oriented  Impulsive v. Compulsive

 Atmospherics  Servicescape  Functional quality  Affective quality

 Two factors  Fit  Congruity

 Odors  Olfactory  Citrus  Music  Foreground  Background  Affects  Color  Blue and red

 Social settings  Social Environment  Crowding  Nonlinear effect  Shopping buddies  Salespeople  Virtual shopping

 What are they?  Economic Resources  Buying power  Consumer budgeting  Mood  Good mood  Bad mood  Security and fearfulness

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