Color Considerations Presentation format Corporate identity Mood

Presentation Format Slide and Screen shows-- Dark background Light text Light text contrasts against dark background.

Presentation Format Transparencies-- Light background Dark text Light background lets light through for dark text to be read.

Corporate Identity Logos Publications Packaging

Mood Restful-- Greens Blues

Mood Stressful, exciting-- reds oranges

Mood Corporate look-- Shades of gray

Mood Rich mood-- Shades of purple

Mood Seasonal-- Pastels for spring Earth tones for autumn

Response to Colors Use strong colors for business presentations! Usually NO Pastels

Response to Colors Colors and symbols are also cultural.

Pacing Separate topics with color Change color for opposing view

Elements of a Presentation Use consistent wording Use brief wording Include a title/introductory slide and a closing slide Reflect purpose of presentation throughout

General Guidelines Bulleted items: No more than 7 at each level No single bullets! Words: No more than 7 per item Levels: No more than 2 per slide Text: No smaller than 24 points

Other Considerations Hardware limitations Changing media

Hardware Limitations Where will it run? Your computer Foreign computer

Consider Your Audience Audiences are becoming more presentation literate  They are bored with “same” looks  Uniqueness can add impact Know your audience  10% are color-blind  Beware of experiential differences

Presentation Basics Be consistent Strive for simplicity Always do a “test drive” Consider the audience

Thank You for Your Attention!