W RITING SMART O BJECTIVES AND P ERFORMANCE I NDICATORS ( I. E., A NTICIPATED R ESULTS ) Presenter: Dr. Laura R. Dawson Executive Vice President/COO The Dawson Group of VA, Inc. 1

What is a SMART Objective? A MANAGEMENT TOOL to improve...  Organizational outcomes  Individual performance of managers  Collective performance of managers Note: “ SMART Objectives” grew out of the Management by Objectives (MBO) movement which is based on Peter Drucker’s 1954 book, The Practice of Management. 2

W HAT IS A SMART O BJECTIVE ? W HAT IS A SMART O BJECTIVE ? A written statement of an intended outcome that is...  Specific: Concrete - Succinct - Straight Forward  Measurable: Quantified Observable Results  Achievable : Attainable  Realistic: Relevant and Makes Sense  Timely: Appropriate Completion Date 3

A NALYZING THE M EANING OF A “G OOD SMART O BJECTIVE ”  SPECIFIC - Each objective should identify only one significant outcome. - Each objective should take the form of a single clearly written statement. 4

A NALYZING THE M EANING OF A “G OOD SMART O BJECTIVE ”  MEASURABLE - Quantified Outcome Each objective should contain a quantified projected outcome (i.e., stated in numerical terms). - Quantified Baseline Data Each objective should show related baseline data (usually beneath the objective) against which the projected outcome will be measured or compared for success. 5

A NALYZING THE M EANING OF A “G OOD SMART O BJECTIVE ”  ACHIEVABLE - Objective can be fully accomplished given the conditions and available resources that will impact implementation. 6

A NALYZING THE M EANING OF A “G OOD SMART O BJECTIVE ”  REALISTIC Objective is relevant and makes sense given institutional mission, strategic plans, resources, environmental considerations, etc. 7

A NALYZING THE M EANING OF A “G OOD SMART O BJECTIVE ”  TIMELY Specify the date (month/day/year) that the objective (i.e., quantified outcome) will be fully implemented. 8

S OME S MART O BJECTIVES C ONTAIN....  RESPONSIBILITY (Optional) The name of the person or unit that is responsible for implementing the objective 9

A WELL WRITTEN S MART O BJECTIVE ALSO CONTAINS...  Performance Indicators (i.e., Anticipated Results) - A performance indicator identifies key milestones, dates, and documentation of progress towards implementing the objective. - Each performance indicator should take the form of a single statement. 10

A P ERFORMANCE I NDICATOR ( I. E., A NTICIPATED R ESULT ) A statement that specifies a quantified, observable, and documented measure or unit of progress (i.e., a major milestone) to be achieved (quarterly, annually, etc.) to substantiate full objective implementation or significant progress towards objective implementation. * DOCUMENTATION IS ESSENTIAL!!! Always have appropriate documentation for activity objectives and performance indicators readily available. 11

W RITING SMART O BJECTIVES & A NTICIPATED R ESULTS CAN WE TALK???? What’s wrong with these objectives? 1. School of Business faculty will become knowledgeable about AACSB accreditation standards. 2. To update Teacher Education curriculum to reflect CASE standards. 3. To install new hardwood flooring in the Jordan Gymnasium. 4. To purchase and install 35 new computers in the PRAXIS Lab. 5. To purchase and install new administrative accounting software. 6. Teacher Education faculty will attend two (2) professional development conferences annually. 7. Construct four new sets for the student-run TV station. 12

W RITING SMART O BJECTIVES & A NTICIPATED R ESULTS EXERCISES AND GROUP SHARING 13