Brad Hunt President Digital Media Directions, LLC Developments in 3D Displays in the Home © 2011 Digital Media Directions, LLC.

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Presentation transcript:

Brad Hunt President Digital Media Directions, LLC Developments in 3D Displays in the Home © 2011 Digital Media Directions, LLC

2010 – A Disappointing Year for 3DTV Sales © 2011 Digital Media Directions, LLC Downsized 3DTV Sales Projections 5% 2% of Total HDTV Market

CTAM-Nielsen 3DTV Market Research © 2011 Digital Media Directions, LLC

CTAM-Nielsen 3DTV Market Research © 2011 Digital Media Directions, LLC Top 3 Reasons for Not Buying 3DTV 68% - Higher cost of 3DTV 57% - Having to wear 3D glasses 44% - Lack of 3D programming

3DTV Home Display Technologies © 2011 Digital Media Directions, LLC - LCD - Plasma - DLP Projection 1) Active Shutter Glasses 3DTV 2) Passive Polarized Glasses 3DTV 3) Autostereoscopic 3DTV (No Glasses) - LCD with Patterned Retarder - LCD with Active Retarder - LCD with Parallax Barrier - LCD with Lenticular Lens

Active Shutter Glasses 3DTV © 2011 Digital Media Directions, LLC 1080 lines x 1920 pixels to each eye Liquid Crystal Shutter 3D Glasses

Passive Glasses 3DTV (Patterned Retarder) © 2011 Digital Media Directions, LLC 540 lines x 1920 pixels to each eye Polarized 3D Glasses Patterned Retarder (Micro-polarizer) Odd Lines Even Lines

Passive Glasses 3DTV (Active Retarder) © 2011 Digital Media Directions, LLC 1080 lines x 1920 pixels to each eye Polarized 3D Glasses Active Retarder

Autostereoscopic 3DTV © 2011 Digital Media Directions, LLC No 3D Glasses (but viewing position critical)

Autostereoscopic 3DTV © 2011 Digital Media Directions, LLC Parallax Barrier Lenticular Lens L R L R L R L R L R Right Eye Left Eye L R L R L R L R L R Right Eye Left Eye

3DTV Developments at 2011 CES © 2011 Digital Media Directions, LLC

LG Electronics Passive Glasses 3DTVs © 2011 Digital Media Directions, LLC LG-manufactured Film Patterned Retarder LG Cinema 3D Passive Glasses

Panasonic Active Glasses PDP 3DTVs © 2011 Digital Media Directions, LLC

Samsung D8000 Series LED 3D HDTV © 2011 Digital Media Directions, LLC Cons Bluetooth Active Shutter 3D Glasses

Sony Autostereoscopic OLED 3DTV © 2011 Digital Media Directions, LLC 24.5-inch Prototype

Mitsubishi DLP Projection 3DTV © 2011 Digital Media Directions, LLC 75-inch LaserVue DLP Rear Projection Active Glasses 3DTV 92-inch DLP Rear Projection Active Glasses 3DTV

Toshiba Autostereoscopic 3DTVs © 2011 Digital Media Directions, LLC 12GL1 (12”) & 20GL1 (20”) Autostereoscopic 3DTVs 24”, 32”, 55”, & 65” Autostereoscopic 3DTVs

3DTV Sales Forecasts © 2011 Digital Media Directions, LLC 8.1M Source: Insight Media 3.3M 166M 183M

Active Glasses vs. Passive Glasses 3DTVs Sales © 2011 Digital Media Directions, LLC Source: Insight Media In 2014 Passive 3D overtaking Active 3D

Thank You Digital Media Directions, LLC Brad Hunt

Panelists © 2011 Digital Media Directions, LLC Mike Abary, Sr. Vice President, Home Division, Sony Electronics Tim Alessi, Dir. Of New Product Development for Home Electronics, LG Electronics Jeff Cove, VP, Technology & Corporate Development, Panasonic Corp. of North America Matt Cowan, Chief Scientific Officer, RealD David Naranjo, Former Dir. of Product Development, Mitsubishi Digital Electronics America Dan Schinasi, Sr. Manager HDTV Product Planning, Samsung Electronics America