Organizational Identity Bring Major League Baseball to Portland Involve the Community.

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Presentation transcript:

Organizational Identity Bring Major League Baseball to Portland Involve the Community

Capital Factors Paul Allen Phil Knight, Nike Founder State of Oregon State Lottery revenue No new taxes

Why Portland Now? Largest growing areas in United States Only one professional franchise Population BOOM!!!

Sources of Income No other competition Ticket sales Vendors Clothing lines

SWOT ANALYSIS Strengths  Portland Oregon  Baseball fans  The state of Oregon will contribute $100 million  Paul Allen  Economic impact

Weaknesses  Cash Balance  Current stadium will require renovations.  New stadium will not be completed for the first year the acquired team will play.  PNB Inc. needs to purchase a professional baseball team.

Opportunities  Vancouver area  Portland currently ranks #1 for most favorable place to live.  Portland is home to eight Fortune 500 companies.

Threats  Seattle Mariners  Portland Minor League Squads.

MARKETING MIX Product Price Place Promotion

Market Summary Summary…

Marketing Geographics Not exposed to Major League Baseball Need and Want in this region

Marketing Demographics Age Gender Family Life Cycle Income

Market Behavior Social Classes Lifestyles Personality Characteristics

Market Forecast

Market Growth

Market Needs Automatically fulfills need for baseball Clean, good, affordable entertainment Community needs

Market Trends Instant bandwagon Rising popularity

Market Analysis No other competition Try to avoid mass marketing Market to baseball fans in general

Marketing Communications Mix Advertising –PBN Advertising –Advertising through PBN Public Relations Sales Promotion

Implementation and Controls Controls Milestones Marketing Organization Contingences

Budget Analysis Funding Forecast Expense Forecast Break-even Analysis

Funding Forecast

Expense Forecast

Break-even Analysis Concludes: Yearly Units Break-even 29,346 Yearly Revenue Break-even $48,068,748

Sales Forecast Ticketing Merchandise sales Advertising Rights Stadium Operations

Ticketing

Merchandising Sales

Advertising

Rights Television Radio Cable

Stadium Operations Concessions

Conclusion Paul is good. Paul has money. Paul likes baseball. We like baseball. We don’t have money. Therefore, we like Paul. Therefore, Portland Gets Baseball

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