Organic Valley vs Horizon Organic Safeway Portland and Seattle Overview Source: Nielsen Latest Week Ending

Dollar Overview

Dollars - Portland Organic Valley’s dollar sales have increased 34% over last year while Horizon Organic has very little growth Organic Valley’s dollar sales have now surpassed Horizon Organic Source: Nielsen Latest Week Ending

Dollar Trend - Portland Dollar sales for Organic Valley have been higher than Horizon Organic since the beginning of 2009 Source: Nielsen Latest Week Ending

Item Rank – Portland (26 week) All Organic Valley Items have had extreme growth this past 26 week period Source: Nielsen Latest Week Ending

Dollars vs Price Trend – Portland With the low price, Organic Valley has been able to sell more than Horizon Organic during 2009 Source: Nielsen Latest Week Ending

Dollars - Seattle Organic Valley’s dollar sales have increased 40% over last year while Horizon Organic has declined by 15% Because of Organic Valley’s Dollar increase and Horizon Organics' Decline dollars for OV have caught up to HO Source: Nielsen Latest Week Ending

Dollar Trend - Seattle Organic Valley and Horizon Organic seem to have almost matching trend lines For the current 8 weeks OV-ROM dollars have increased while OV Safeway dollars have declined Source: Nielsen Latest Week Ending

Item Rank – Seattle (26 week) All of Horizon Organic Items have about a 15% decline this 26 week period Organic Valley’s Items have shown significant growth this 26 week period Source: Nielsen Latest Week Ending

Dollars vs Price Trend – Seattle Because Organic Valley has a lower price they have sold more units, but have barely surpassed Horizon Organic in dollar sales Source: Nielsen Latest Week Ending

Unit Overview

Units - Portland Organic Valley’s unit sales have increased 40% over last year while Horizon Organic has very little growth Organic Valley’s unit sales have now surpassed Horizon Organic Source: Nielsen Latest Week Ending

Unit Trend - Portland Organic Valley’s Unit Sales have been consistently higher then Horizon Organic Source: Nielsen Latest Week Ending

Item Rank Units – Portland (26 week) Organic Valley’s items have shown significant growth over Horizon Organic Source: Nielsen Latest Week Ending

Unit vs Price Trend – Portland Organic Valley’s lower price has created more sales than Horizon Organic. As soon has Horizon Organic dropped their price to match Organic Valley their unit sales started to surpass Organic Valley Source: Nielsen Latest Week Ending

Units - Seattle Organic Valley’s unit sales have increased 46% over last year while Horizon Organic has declined by 12% Organic Valley’s unit sales have now surpassed Horizon Organic Source: Nielsen Latest Week Ending

Unit Trend - Seattle Until recently every week Organic Valley has sold more units than Horizon Organic Source: Nielsen Latest Week Ending

Item Rank Units – Seattle (26 week) All Organic Valley items have increased in unit sales significantly All Horizon Organic items have declined in unit sales Source: Nielsen Latest Week Ending

Unit vs Price Trend – Seattle During 2009 Organic Valley was selling more units until Horizon Organic Dropped their price. Source: Nielsen Latest Week Ending