2014-2015 NFL TV Season: Local Home Team Advantage 1.

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Presentation transcript:

NFL TV Season: Local Home Team Advantage 1

2015 Super Bowl: The Winning, Losing and Home Markets 2 Source: Nielsen 2/1/15 Adults Live+SD. Super Bowl XLIX Adults SD Rating

2015 Super Bowl: The Winning, Losing and Home Markets 3 Source: Nielsen 2/1/15 Household Live+SD. Super Bowl XLIX HHLD SD Rating

Top Markets For 2015 Super Bowl: “Super” Ratings 4 Source: Nielsen 2/1/15 Adults Live+SD. Super Bowl XLIX Adults SD Rating

Top Markets For 2015 Super Bowl: “Super” Ratings 5 Source: Nielsen 2/1/15 Household Live+SD. Super Bowl XLIX HHLD SD Rating

2014 Super Bowl: The Winning, Losing and Home Markets 6 Source: Nielsen 2/2/14 Adults Live+SD. Super Bowl XLVIII Adults SD Rating

2014 Super Bowl Neighboring Markets: Higher Than National Rating 7 Source: Nielsen 2/2/14 Adults Live+SD. Super Bowl XLVIII Adults SD Rating

2014 Super Bowl “Perennial” Local Markets Out Deliver National Rating 8 Source: Nielsen 2/2/14 Adults Live+SD. Super Bowl XLVIII Adults SD Rating

NFLN + CBS 2014: Ratings Advantage CBS 9 Source: Nielsen, Live+SD deliveries, 9/11/14-10/23/ Thursday Night NFL Simulcast Games

The 2014 NFL Regular Season: Broadcast Out delivers Cable 10 Source: Nielsen 09/04/ /28/2014 Adults Live+SD NFL Regular Season Adults SD Rating

The 2014/15 NFL Wild Card Games On Broadcast: Higher Ratings Than ESPN 11 Source: Nielsen 1/03/ /04/2015 Adults Live+SD NFL Wild Card Weekend Adults SD Rating

RecapRecap The Super Bowl winning team, losing team and host markets out-deliver the national rating, with some as high as a 38% increase from the national average The neighboring markets also see major increases over the national average Many “perennial” markets consistently have higher ratings than the national average year after year NFL Thursday Night Games that were simulcast on NFLN & CBS saw CBS’ ratings much higher than on the NFL Network In fact, ratings for the NFL regular season were more than twice as high on broadcast versus cable The NFL Wild Card playoff games, which for the first time had a game air on ESPN, had much higher ratings on the broadcast networks versus ESPN 12