The Future of HR Certification – What Do I Choose? Presented by Janine Dunn SPHR and SHRM-SCP HRACC, December 3, 2014

The Future of HR Certification  Starting on January 5, 2015, there are two options for HR Certification, HRCI and SHRM  We will discuss both, so hopefully you can decide which is better for you, or if you want to hold both  Let’s start with the new SHRM certifications, SHRM-CP and SHRM-SCP

 Incorporate the behavioral competencies that HR professionals need for career success  Create the basis for a relevant & credible certification that receives widespread employer support  Establish a universal standard and global brand for HR certification that will be recognized in every region  Provide a streamlined certification program that expands access, minimizes bureaucracy, and supports the continued development of the HR profession 3 SHRM Certification Objectives

SHRM Body of Competency and Knowledge The SHRM-CP and SHRM- SCP is based on the SHRM Body of Competency and Knowledge, which includes four key Knowledge Domains and the eight Behavioral Competencies that HR professionals need for career success.

In order to be eligible to sit for the SHRM-CP or SHRM-SCP exam, an applicant must meet the specific educational and work experience criteria, outlined below: j SHRM Certification Eligibility Criteria Our eligibility criteria eliminates barriers, emphasizes the value of formal HR education, and provide an accelerated path from the SHRM-CP to the SHRM-SCP. Notes: of HR related activity = 1 year of experience; HR experience may be in an exempt or non-exempt capacity; for more information, see SHRMCertification.org. *Less than a bachelor’s degree includes: associate’s degree; some college; high school or GED

To maintain SHRM-CP and SHRM-SCP certification, certified professionals will have three years to acquire 60 Professional Development Credits (PDCs) in three categories: Advance Your Education, Advance Your Organization, and Advance Your Profession. Recertification All programs that enhance your competencies will qualify for PDCs, giving you great flexibility in designing your professional development plan!

Pathway Process  All holders of valid HR generalist certifications may obtain their SHRM-CP or SHRM-SCP via the “pathway” process  Candidates can obtain their SHRM certification by going to SHRMcertification.org, agree to the SHRM Code of Ethics, and complete an online tutorial on the SHRM Competency Model  Volunteer leaders can complete the “pathway” during the VLS; others can complete the pathway from Jan 5 – Dec 31,  Pathway participants are not asked to “give up” existing certifications!

The 2015 SHRM Learning System addresses all elements of the SHRM BoCK, and provides comprehensive online learning and instructional aids, accessible by any device. Individual cost is $695 for SHRM members, $895 for non-members The 2015 SHRM Learning System addresses all elements of the SHRM BoCK, and provides comprehensive online learning and instructional aids, accessible by any device. Individual cost is $695 for SHRM members, $895 for non-members 2015 SHRM Learning Systems for SHRM-CP / SHRM-SCP

HR Competencies Overview Competencies Leadership & Navigation Business Acumen Ethical Practice Relationship Management Consultation Critical Evaluation Global & Cultural Effectiveness Communication

People Talent Acquisition & Retention Employee Engagement Learning & Development Total Rewards

Organization Structure of the HR Function Organizational Effectiveness and Development Workforce Management Employee Relations Technology & Data

Workplace HR in the Global Context Diversity & Inclusion Risk Management Corporate Social Responsibility Employment Law & Regulations* * Applicable only to examinees testing within the U.S.

Strategy Business and HR Strategy The Role of Strategy Strategy Formulation Developing Strategy Implementing Strategy Evaluating Strategic Performance Providing Leadership

Online Learning Center  Level selection (CP/SCP)  SmartStudy  Tests (including Knowledge and SJT questions)  E-reader modules  Flashcards and glossary  Resource Center  Individual and Group Reporting

Education Partners for Exam Preparation SHRM is partnering with over 200 colleges, universities, and other organizations in the US and around the world to deliver SHRM-CP / SHRM-SCP cert prep programs – and we are adding more partners every week. In addition, SHRM certification exam prep courses will be delivered in the following countries: China, India, Mexico, UAE, Egypt, Lebanon, Bahrain, Kuwait, Saudi Arabia, Jordan, Qatar, Denmark, Malaysia, Indonesia, Nigeria, Ghana, South Africa, Colombia, Pakistan, Bulgaria, Romania, Vietnam, South Korea, Hong Kong, Trinidad & Tobago, and Turkey, among others.

Key Dates Nov 20, 2014 – Learning System for SHRM-CP/SHRM-SCP January 5, 2015 to March 13, Application Window January 5, 2015 – “Pathway Process” Available May 1, 2015 to July 15, First Exam Period

Atlanta, GA Alexandria, VA Bethesda, MD Chicago, IL Dallas, TX Portland, OR San Diego, CA Waltham, MA Beijing, China Delhi, India Dubai, UAE Hyderabad, India Monterrey, Mexico Port of Spain, Trinidad & Tobago Pilot Exam From Oct 18-Nov 1, SHRM conducted a highly successful pilot exam in 14 locations and 19 sites in six countries, drawing 1070 participants – including 30% from outside the United States.

Last week, we announced the SHRM Certification Commission, chaired by Wayne Cascio, Ph.D., and made of up distinguished leaders in the HR profession, to oversee the technical aspects of the new program. SHRM Certification Commission Wayne Cascio, Ph.D., Chair Distinguished Univ. Professor Univ. of Colorado (Denver) Business School Losey Award Winner John Boudreau, Ph.D. Center for Excellence in Organizations Univ. of Southern California Losey Award Winner Trent Burner VP, Global Org. Effectiveness WalMart Jeff Lindeman Senior Director Talent & Engagement San Diego Int’l Airport Former SHRM Chapter President Betty Lonis VP, Human Resources Navient Former MAC Member Santrupt Misra, Ph.D. Director, Group HR Aditya Birla Group VP, Global Org. Effectiveness James Outtz, Ph.D. President Outtz and Associates Susan Podlogar VP, Human Resources Johnson & Johnson Former SHRM Foundation Board Member Richard Vosburgh, Ph.D. President RMV Solutions, LLC HRPS Board Member Tim Young Director, Field HR AutoZone SHRM BoCK Panel Member Sheldon Zedeck, Ph.D. Professor Emeritus Univ. of California at Berkeley

 All State Councils and Chapters in good standing are eligible to participate in the SHRM Preferred Provider Program, free of charge  SHRM Preferred Providers may allocate SHRM PDCs for your in-house events throughout the year without prior approval from SHRM  What are your next steps as a Preferred Provider ?  Post your preferred provider seal – let your members know your programming supports the SHRM- CP and SHRM-SCP credentials.  Attend SHRM’s informational webinars – look for an invitation in December to learn more about our program and the types of development opportunities that are eligible.  Assign PDCs to your courses – participation in the program allows you to assign PDCs to your courses in accordance with SHRM guidelines. Contact with any SHRM Certification Preferred Provider Program To date, 48 State Councils and 403 Chapters have registered as SHRM Preferred Providers!

Example Programming Topics for HR Expertise

Example Programming Topics for Behavioral Competencies

SHRM launched a new SHRM certification website -- SHRMCertification.org -- that provides comprehensive information on the SHRM-CP and SHRM-SCP program, and will serves as an entry point for candidates, certificants, and Preferred Providers. SHRM Certification Web Site

Program Materials SHRM has published a variety of pamphlets, guides, and handbooks on all aspects of the SHRM certification program – which can be accessed via SHRMCertification.org.

HRCI Certification  PHR® Professional in Human Resources - PHR certification is a great way to establish yourself in the HR field. It proves your mastery of HR operations, best practices and regulations in the U.S., and creates a solid foundation for your future advancement.  SPHR® Senior Professional in Human Resources - The recognized credential for HR leaders in the U.S.  GPHR® Global Professional in Human Resources - Demonstrate your knowledge of cross-border HR.

HRCI Certification Recertification credits can be earned in the following categories:  Continuing Education  Instruction  On-the-Job Experience  Research/Publishing  Leadership  Professional Membership

HRCI Certification Earning credit involves much more than attending conferences and workshops. Most certified HR professionals earn their recertification credits through the very activities that make them valuable members of their organizations and increase their HR knowledge, including:  Creating leadership development initiatives  Developing a diversity program  Implementing HR best practices participating in contract negotiations with union leaders

HRCI Certification All certifications are valid for three years. Recertification is required every three years to maintain your credential. To recertify:  Accumulate 60 credit hours of HR-related continuing education activities completed before the three-year anniversary of your certification cycle and pay a recertification fee of $150 OR  Take the certification exam again

HRCI Strategic Partnership The HR Certification Institute (HRCI) announced it will partner with Dave Ulrich and Wayne Brockbank, both renowned HR professors, authors and consultants, in the seventh round of the world’s largest study of HR competencies. Called the Human Resource Competency Study (HRCS), the ongoing project is led by Dr. Ulrich’s RBL Group and the Ross School of Business at the University of Michigan.

Which certification should I get (or keep)?  This is an individual choice  If you are currently HRCI certified, why not hold both? Take the Pathways exam for SHRM certification at no charge from 1/5/15 to 12/31/15.  We won’t really know how the SHRM certifications are accepted for a few years  Look for the SHRM Preferred Provider and HRCI logos for pre- approved programs  You can still count programs for recertification, even if the courses have not been pre-approved

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