Building Blogs for Healthcare Why and how everyone can benefit from blogging.

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Presentation transcript:

Building Blogs for Healthcare Why and how everyone can benefit from blogging

Who are we? BETH FRIEDMAN, BSHA, RHIT President ERIN WABOL, MBA Marketing Director

Agenda Background Current blog situation Lots of do’s A few don’ts A word from our sponsor

Ten22 does not have a blog. DISCLAIMER

65% 65% of B2B technology buyers need at least four pieces of content before they make a shortlist of vendors. The content that influences them: white papers, videos, blog posts. The content that influences them: white papers, videos, blog posts. Source: TechTarget Media Consumption Research Brief

NIHITONIHITO

Work environment Hours/week reading blogs Why they read Favorite social network

Blogshout-outsBlogshout-outs AHIMA’s Engage Bruce Booth Fierce IT/Fierce Practice Mgmt HDM Healthcare Scene (EMR, EHR, Meaningful Use, Healthcare IT & HIPAA) HFMA HISTalk HISTalk John Halamka MD Kevin MD Mobile Health IT News Modern Healthcare AHIMA’s Engage Bruce Booth Fierce IT/Fierce Practice Mgmt HDM Healthcare Scene (EMR, EHR, Meaningful Use, Healthcare IT & HIPAA) HFMA HISTalk HISTalk John Halamka MD Kevin MD Mobile Health IT News Modern Healthcare

Define your audience Know who you are targeting and deliver ONLY relevant content.

Share knowledge Each and every blog must have something meaningful for your audience.

Be authoritative. Write with depth, include variety and be relevant.

Use catchy headlines. Include multimedia 40% of people respond better to visual information. Include multimedia 40% of people respond better to visual information.

Expand your reach. Go beyond your company blog. Become a guest blogger. Cast a wide net. Go beyond your company blog. Become a guest blogger. Cast a wide net.

Beverly

Form a community. Be a leader. Ask questions. Answer questions. Invite readers to be leaders. Be a leader. Ask questions. Answer questions. Invite readers to be leaders.

Avoid link bait. If it has nothing to do with your company or your topic, it doesn’t belong on your blog.

Storytelling is the new black. People will remember a story more than your products. The plot The flow meaning message

Be SEO-savvy. Google is smarter than it was 4-5 years ago. 91% of online adults are currently using search engines regularly, with product and service discovery being one of the top reasons.

Recruit others. Just like blogs aren’t the only bean in your soup, marketing isn’t the only department to author blogs. Just like blogs aren’t the only bean in your soup, marketing isn’t the only department to author blogs.

Integrate with other marketing campaigns...

A Word from our Sponsor Be Interesting Be Consistent Be a Marketer Be Useful Be Human

What’s Next for B2B? download tips on brand journalism websites

Thank you! Questions? Comments? Stories to share? Questions? Comments? Stories to share?