How to Boost Subscription Conversion Rates New Webinar 5 Powerful Tactics to Swipe from Dating Sites.

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Presentation transcript:

How to Boost Subscription Conversion Rates New Webinar 5 Powerful Tactics to Swipe from Dating Sites

Research Source: July 2011: 187 Dating Site Execs Took Survey 101 Sites Examined in Observational Study

$1.4 Billion & Counting… Juniper Research

Acquisitions Can Be Costly OnlinePersonalsWatch.com

Fierce Competition

Double the Conversions © Copyright , Subscription Site Insider, a publication of Anne Holland Ventures Inc.

© 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. #1. PR

How Strong PR Affects Conversions MATCH PRESS HITS

How Strong PR Affects Conversions MATCH REVENUES Match.com Revenue

How Strong PR Affects Conversions

PR Campaign Examples “eHarmony is responsible for 2% of marriages in the United States.”

PR Campaign Examples Noel Biderman, CEO of AshleyMadison.com: “Cheating is the avenue people need to pursue to preserve their marriage.”

PR Campaign Examples OKCupid publishes statistics about its users’ behavior on its blog OKTrends, and using the numbers to generate real-world advice. “Men get more responses from women if they don’t smile in their profile pictures.” “Women are more likely than men to send messages to people they don’t find attractive.”

PR Campaign Examples

PR Tactics

© 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

PR Tactics © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

PR Tactics

© 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. #2. Homepage Redesign

Conversion Focus vs Distraction Note lack of: Large Member log-in box Navigation bar Specific content headlines/teasers © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

A/B (or Multivariate) Testing © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

Periodic Switch-up © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

#3. Opt-ins

List Growth is Critical © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

Overlays Are Critical © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

Overlay Test ©2011, Subscription Site Insidera division of Anne Holland Ventures Inc. All rights reserved. AB

Winner: Results: 8.8% More Opt-ins Agency: WiderFunnel Brand: FaveCraft ©2011, Subscription Site Insider, a division of Anne Holland Ventures Inc. All rights reserved. A

Ask for on Paywall Page One © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

#4. Currencies & Forms of Payment

International © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

Alternate Payments © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

Beware Silos © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

#5. Mobile

Mobile Use

Emulators & Design-Testing

Mobile Apps Use ComsCore MobiLens, May ‘11

Mobile Apps Use ComsCore MobiLens, May ‘11

Mobile Apps as Lead Generation

B2B Mobile Apps as Lead Generation © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

More Resources: Insider Members get $50.00 Off Free for Insider Members (on Site Now)