ASI’s 8th Annual Reseller Convention January 2008

ASI’s Office in Bulgaria

Please turn in updated client lists

Case Studies of your Best Clients

New Friday Session on Reports

ASI well positioned in POS Market n Approx. 1,500 new users per year n 10,000+ Restaurants using RM n Total installed base of 30,000+ terminals n Size of average installation has increased by 20% n Capturing market share from some competitors

Dealer network getting stronger 14 new companies joined our network in support client base well over 100 restaurants 32 increased software purchase by over 10%

n Economic Slowdown has dealers worried n ASI’s sales growth uneven n 2007 Mailers not popular with resellers Issues to Address

Economic Trends in 2008

From NRA n 6 Make it easy. Customers want the n meals they want, when and how they want n them. Look for innovations in takeout, n drive-thru, delivery, online ordering, selfservice n options, and at-table ordering and n payment options. n 7 Use technology to reduce costs. n Higher energy and food costs will add to n margin pressure. Greater capital investment n in technology will help boost productivity.

“Smart CEO” reports that small companies can increase market share when larger competitors cut advertising and other expenditures.

n Economic Slowdown has dealers worried n ASI’s sales growth uneven n 2007 Mailers not popular with resellers Issues to Address

Sales Growth not Uniform n New touchscreen licenses: up 15% n Write-On sales were down by 1% n Upgrades down by 14% n Minimal growth in Online Ordering Sales n Subscription upgrades & licenses did not take off

What caused uneven sales growth? Dealers are good at selling touchscreen POS Dealers need more training on newer products Some products have limited appeal to Early Adopters Dealers don’t charge for their expertise so don’t make margins Marketing materials should better quantify benefits of new products.

Will be “reseller-centric” Will better quantify benefits to restaurants Will rely more on the internet 2008 Marketing

POS Scoreboard Results Support and Service: 1st Ease of Install: 1st Return on Investment: 2nd Ease of Upgrade: 2nd Ease of Integration: 3rd Overall Performance: 3rd Ease of Administration: 4th User Satisfaction: 4th

RS&G Ads

Will include space for advertising your company Will include space for Case Study of your client 4 Templates to be finalized by Feb 1 Will direct readers to new website Newsletter Launch

Updated look and feel Provides two “routes” for finding product information Reseller-centric New Website Launch

Please fill out website survey in agenda notebook

No cost to send Work for both prospects and existing users Require YOU to assist in building lists Campaigns