COSTAFREE ANALYSIS
MISSION Costafree - “Free to do as we like” To grow & create awareness
OBJECTIVES More artists New venues New events
STRATEGIES Advertise in specialized magazines Advertise rentals to local community
TACTICS Community concerts in park (Publicity/music appreciation/fundraiser )
STRENGTHS All facilities on site (recording studio/office/relaxation area/concert hall) Flexibility to use all equipment Provision of rental equipment Fair prices
STRENGTHS CONTD. Sustainable (Recycled materials) On site sound engineers In house musicians available No overhead office Quiet Location Friendly Staff Updated Technology
WEAKNESSES Advertising Youtube Twitter musicians
OPPORTUNITIES Play up 30 years of experience *First in Costa del sol
THREATS Competitiors with more capital overseas
OUR RECOMENDATIONS Continue on current track Attempt to raise funds through concerts Keep up good work
Thank You ChardonneVishesha