1 INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE DESIGN 8 – 10 September 2015 Crocus Expo International Exhibition Center Moscow FlowersExpo FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

International Exhibition FlowersExpo: The most important event for flower business professionals, unique business platform that brought together in one place all segments of flower industry, floristics and landscape design. International Exhibition FlowersExpo: 2  Strategic professional platform for joint work of the key industry leaders, for dialogue, sharing of ideas, developing joint solutions and conclusion of business contracts;  Capacious resource for attracting new investments, search of strategic partners, acquaintance with new trends and services in floriculture, promotion of innovative products and services offered by the exhibition participants on the local and international markets;  Showcase of the world’s flower industry, mirror of steady growing potential and prospects of the Russian flower and plant market. FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

Russian and international exhibitors highly appreciate positive business results of their participation in FlowersExpo, its good business standing, professional viability and friendly atmosphere. 3 FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

FlowersExpo-2014 Statistics Visitors visitors visits  International visitors from 40 countries  Russian visitors from 75 regions Among them: owners and top managers of floral business 4 Participants 468 participants from 27 countries  Russian companies  International companies Main Exhibition Sections Cut and pot flowers 59% Floristics and Design 17% Nurseries and Landscape 15% Machinery and Technologies 9% FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

Countries leading in the total number of participants, companies and occupied exhibition space: 468 exhibitors from 27 countries of the world including Belgium, China, Colombia, Denmark, Ecuador, Ethiopia, Holland, Hungary, Germany, Great Britain, Israel, India, Italy, Japan, Kazakhstan, Kenya, Poland, Russia, South Africa, Spain, Taiwan, Turkey, Finland, France, Ukraine, the USA, and UAE took part in the exhibition in The number of participants over the last 4 years  Russia sq.m  Holland sq.m  Ecuador sq.m  Colombia sq.m  Poland sq.m  Danmark sq.m  Israel sq.m  Japan sq.m FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

 Breeders, producers and sellers of flowers and plants, trees and shrubs, seeds, bulbs and planting stock. Exhibition Participants: 6  Producers and sellers of decorative products and accessories for florictics and design.  Designers and manufacturers of greenhouses, greenhouse equipment, machinery and equipment for production and selling of flowers and plants for floriculture and landscaping.  Professional and public associations and unions.  Producers and sellers of garden equipment and accessories for recreation.  Research and design institutions, botanical gardens, educational establishments, breeding companies.  Landscape bureaus, architects, designers, ornamental gardening specialists.  Floristic companies.  Companies rendering landscape, consulting, logistics and IT services.  Publishers and bookselling companies, mass media. FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

 All species and varieties of cut flowers and pot plants.  Production and breeding of flowers and plants.  Export, import, wholesale and retail trade. Exhibition Sections Flowers and Plants Equipment and Technologies  Constructions and equipment for greenhouses, winter gardens and garden centers.  Machinery, production equipment and materials for floriculture, nursery sector and landscape design.  Equipment for trading rooms and pavilions.  Logistics, equipment for packing, storing, transporting and selling of flowers.  Grounds, fertilizers, plant protection means.  Garden implements for professionals and amateurs. 7 IT, Services, Consulting, Logistics FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

 Accessories and related products for floristics and design.  Dry and artificial flowers and plants.  Floral compositions from fresh cut flowers, natural and synthetic materials.  Seasonal decor, Christmas trees, decorations and accessories, compositions and gifts.  Decorative applied products for flowers: vases, pots, containers of various shapes, flower racks. Exhibition Sections Flower Arrangement and Design Nursery Sector, Landscape and Ecology  Products of ornamental and fruit nurseries: trees, shrubs, perennials.  Seeds, bulbs and planting stock of flowers and ornamental plants.  Small architectural forms, garden furniture, sculpture. Garden engineering equipment.  Equipment for recreation in gardens and camping.  Equipment, devices and materials for nurseries and landscape design.  Innovative and nature friendly “green” developments. 8 FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

 Owners, top managers and specialists of companies producing and consuming flowers and related products.  Representatives from Russian and international wholesale and retail companies, garden centers and flower salons.  Specialists engaged in floriculture, floristics, landscape architecture and ecology.  Representatives of shipping and logistics companies, financial structures providing for flower business.  Owners and representatives of mass media, publishers, online resources.  Scientists, specialists from research institutes, botanical gardens, professors and students from specialized higher educational establishments and schools.  End product consumers, members of public associations and unions, gardeners, lovers of flowers. Exhibition Visitors All interested local and foreign consumers from Russian regions and oversees countries: 9 FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

Visitors’ Interests and Preferences: Exhibition Visitors 10 Visitors’ Competence in Making Decisions Regarding Purchases and Deliveries: Do not take part in making decisions 32% Make decisions 38% Take part in making decisions 30%  Cut and pot flowers - 75%  Nursery products, landscape and ecology - 35%  Floristics and design - 34%  Machinery and technology - 18%  Other - 12% FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

Exhibition Venue 11 International Exhibition Center (IEC) Crocus Expo is the most advanced exhibition complex on the territory of Russia providing optimum conditions for holding large international exhibitions. Crocus Expo is a UFI member in Exhibition Organizer and Exhibition Center categories. International Exhibition Center Crocus Expo:  sq.m of exhibition space, 3 Pavilions, 19 Exhibition Halls, 49 Conference Halls technically equipped in accordance with the latest international standards.  free parking spaces for cars.  Easy access for vehicles on the outer side of the Moscow Ring Road with several exits from the highway leading to the Pavilions.  Convenient transport for exhibition participants and visitors. It takes only 35 minutes by metro to get to the Exhibition Complex from the center of the capital.  Exit from Myakinino metro station is located right on the grounds of the exhibition complex. FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

12 Exhibition Business Program  Forum for the industry professionals:  Conferences  Seminars  Presentations  Master classes  Open Russian Championship on Professional Floristics RUSSIAN CUP-2015  Shows and performances of floristic schools and the best florists organized by exhibition participants and partners FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

13 Exhibition Competition Program  Competition for the best innovative solution in the field of flowers and plants production and selling  Competition for the best product quality  Competition Novelties of the Year  Competition for the best design of the display FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

14 Benefits of participation in FlowersExpo-2015  The latest products and innovative technologies displayed by 500 companies from 27 countries leading in their market sectors on an area of  sq.m in two Halls of the modern Exhibition Center Crocus Expo. FlowerExpo:  Professional visitors from all Russian regions, CIS and overseas countries.  Special programs for attracting business visitors from Russia and abroad.  Optimum participation conditions in terms of costs/result ratio.  Effective targeted advertising campaign.  Intensive business program, competitions, educational and entertainment events.  Optimum exhibition dates perfectly fitting the International Exhibition Calendar. FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

15 Participating in the exhibition you will get: FlowersExpo is your key to the Green business in Russia! Benefits of participation in FlowersExpo-2015  Strong marketing channel for promoting your products.  The best solution to get innovations, new products and services to market.  Opportunity to establish itself as a stable and popular company.  Optimum conditions for maximum commercial success.  Targeted professional audience from all Russian regions and abroad. FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

16 Exhibition Advertising Campaign  Advertising in 30 publications distributed in Russia, Ukraine, Byelorussia, Kazakhstan, Holland, Spain, Poland, Germany, Taiwan, Colombia and Ecuador.  Promotion of FlowersExpo at the leading international and specialized exhibitions in Russia and abroad.  Advertising in specialized mass media, and on popular TV channels.  Outdoor advertising in Moscow.  Direct advertising in Internet search engines.  Online advertising on specialized websites, portals, forums, social networks. FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

Exhibition Advertising Campaign Official Exhibition Site : Facebook Page: Twitter Page:  Targeted ing of information to more then Russian specialists.  Distribution of information leaflets and invitation cards.  Online registration of visitors and early matchmaking system.  Mobile Application for iOS and Android based smartphones: Flowersexpo. FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

18 Exhibition Partners National Guild of Florists Guild of Professionals in Landscape Industry Association Greenhouses of Russia ТПП РФ Exhibition Patronage RF Chamber of Commerce and Industry Flowers magazine General Information Partner Floriculture magazine General Information Sponsor Information Portal GreenCom General Internet Partner FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

19 Exhibition Organizers International Exhibition Center Crocus Expo, owner of a modern exhibition venue. Exhibition Company GreenExpo Ltd., owner and operator of the exhibition (Professional team with many years of experience in organization of specialized flower exhibitions and floristic competitions in Russia). Contacts: Exhibition Company GreenExpo Ltd , Russia, Moscow, IEC Crocus Expo Tel.: FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015

20 See you at FlowersExpo-2015! Thank you for attention! FlowersExpo ¤ Moscow ¤ 8 – 10 September 2015