Country Report United States Of America

Official NameUnited States of America (USA or US) Capital CityWashington, DC AreaTotal: 9,826,675 sq km Country comparison to the world: 9 Population307,212,123 (July 2009 est.) Country comparison to the world: 4 Age Structure0-14 years: 20.2% (male 31,639,127/ female 30,305,704) years: 67% (male 102,665,043/ female 103,129,321) 65 years and over: 12.8% (male 16,901,232/ female 22,571,696) (2009 est.) Literacy99% GDP - per capita (PPP) $$46,900 (2008 est.) Country comparison to the world: 10 $46,800 (2007 est.) note: data are in 2008 US dollars CurrencyUS $ (USD) US Fact Sheet

Permanent member of the United Nations Security Council World’s largest economy Ranks second in Global Competitiveness Report of World Economic Forum Country Profile

US Outbound 2008:Top Destinations Overall US outbound: 63.6 million, down by one percent compared to million US travellers visited overseas markets, a decrease of one percent from 2007 Top US international destination - Mexico (20.3 million US travellers) Top US international destination - Canada (12.5 million US travellers) Top five overseas markets - the United Kingdom, France, Italy, Germany and Japan Destinations that experienced the highest growth in US visitation between 2007 and 2008: Colombia (+21%), Israel (+23%), Turkey (+48%), Egypt (+78%)

US Outbound, 2008: Generating regions Total Number of U.S. Travellers30,789,000 Region/State/City of Residence***: New England8% Massachusetts3% Connecticut4% Middle Atlantic40% New York23% New York City20% Nassau4% New Jersey11% Newark3% Edison-New Brunswick2% Pennsylvania6% Philadelphia3% East North Central7% Illinois3% Chicago2% Ohio2% West North Central2%

US Outbound: Generating regions Region/State/City of Residence***: South Atlantic17% Florida7% Miami2% DC Metro Area2% Virginia3% Maryland2% North Carolina2% East South Central1% West South Central5% Texas4% Mountain3% Pacific16% California13% Los Angeles3% San Francisco2% San Jose2% Oakland2% Washington2%

US Outbound, 2008:Destinations All US Travellers For Leisure & VFR For Business & Conventi on Total Number of U.S. Travellers * 30,789, ,832,00 0 7,389,00 0 International Destinations Visited 1 : Europe37%36%41% Western Europe 34% 39% United Kingdom 9% 13% France 7% Italy 6%7% 4% Germany 5% 8% Spain 4% 3% Netherlands 3% 5% Ireland 2% Switzerland 2% 4% Greece 2% 1% Eastern Europe 4% Caribbean 19%22% 9% Jamaica 5% 2% South America 10% 7% Colombia 2%

All US Travellers For Leisure & VFR For Business & Convention International Destinations Visited 1 : Central America 7% 4% Africa 3% Middle East 6%5% 6% Israel 2% Asia 21%19% 33% Japan 5%4% 10% PR of China 4%3% 8% India 3% 4% Hong Kong 3% 6% Republic of China (Taiwan) 2% 4% Republic of Korea (South) 2% 3% Oceania 3% Australia 2% 3% US Outbound: Destinations

US Outbound: Top 5 Countries (spend in $billion)

US Outbound, 2008: Main Purpose

US Outbound, 2008: Demographics All US Travellers Average Age: 45.7 yrs Average Age: 43.4 yrs Male 53% Female 47 % For Leisure & VFR For Business & Convention Average Age: 45.9 yrs Average Age: 42.5 yrs Male 74%Female 26% Male 49% Female 51% Male Female Average Age: 43.8 yrs Average Age: 45.9 yrs Male Female Male Female Male Female Male Female Male Female Male Female

Information SourcesAll US Travellers For Leisure & VFR For Business & Convention Total Number of U.S. Travellers *30,789,00025,832,0007,389,000 Personal Computer40%42%30% Travel Agency31%30%33% Airline25%27%25% Friends, Relatives14%15%7% Company Travel Dept6%3%24% Tour Company6% 2% Travel Guides/Timetables4%5%2% State/City Travel Office1% National Govt. Tourism Office1% Newspapers/Magazines1% In-Flight Information Systems1% Reaching US Outbound Consumers

US Inbound, 2008 Total Inbound Visitors to US: 25,341,000 First International US Trip All Overseas Visitors All Leisure Visitors All Business Visitors First Time Visitors24.4%30.2%14.4% Repeat Visitors75.6%69.8%85.6%

US Inbound 2008:Top 10 Markets

US Inbound 2008: Growth Change RankCountryAnnual growth % Change over Canada+6% 2Mexico-4% 3United Kingdom +1% 4Japan-8% 5Germany+17% 6France+25% 7Italy+23% 8Brazil+20% 9South Korea-6% 10Australia+3%

US Inbound Visitor Spending, 2008

Air Arrivals Port-of EntryAll Overseas Visitors All Leisure Visitors All Business Visitors Total Number of Travellers**25,341,00016,092,0006,386,000 New York17.6%20.6%16.3% Miami12.7%13.6%11.7% Los Angeles9.7%9.3%12.6% Newark7.5%7.8%8.1% San Francisco5.9%5.3%9.2% Honolulu5.7%8.9%1.3% Chicago5.6%3.5%11.0% Orlando & Orlando/Sanford4.5%6.9%0.8% Atlanta4.4%2.4%5.1% Agana, Guam4.1%6.9%0.2% Washington Dulles3.5%2.3%5.3% Houston2.3%1.3%3.1% Boston2.2%1.9%2.4% Detroit2.1%1.1%2.8% US Inbound: Air Access

Top Ten Tourist Attractions, 2008

US Inbound 2008: Market Share

US Inbound, 2008: Market Share

US Market Dynamics, 2008 Type of Accommodations 1 All Overseas Visitors All Leisure Visitors All Business Visitors Total Number of Travellers** 25,341,00016,092,0006,386,000 Hotel, Motel79.1%82.6%88.8% Average Number of Nights Median Number of Nights Private Home33.0%30.1%19.9% Average Number of Nights Median Number of Nights Other3.4%3.7%3.2% Mean Number of Nights Median Number of Nights

US Inbound, 2008:Demographics Male Female Female 40.3 % Male 59.7% Average Age: 39.2 yrs Average Age: 42 yrs Average Age: 38.5 yrs Average Age: 42.1 yrs Average Age: 38.2 yrs Average Age: 41.6 yrs Male 54.6% Male 78% Female 45.4 % Female 22 % All US Travellers For Business & Convention For Leisure & VFR

US Inbound, 2008: Demographics Occupation All Overseas Visitors All Leisure Visitors All Business Visitors Total Number of Travellers** 25,341,00016,092,0006,386,000 Professional/Technical34.0%33.0%38.4% Manager/Executive29.5%25.4%50.5% Clerical/Sales9.2%12.1%3.4% Student8.2%8.5%2.6% Retired6.2%6.4%0.7% Homemaker/Housewife4.7%5.5%0.5% Government/Military3.0%3.4%1.6% Craftsman/Factory Worker2.8%3.5%0.9%

Main Purpose of TripAll Overseas Visitors All Leisure Visitors All Business Visitors Total Number of Travellers** 25,341,00016,092,0006,386,000 Leisure/Recreation/Holiday48.9%78.1%4.7% Business/Professional21.9%5.7%88.5% Visit Friends/Relatives19.6%11.8%2.4% Convention/Conference5.3%2.5%3.5% Study/Teaching3.0%1.4%0.6% US Inbound, 2008: Market Shape

Travel Companions 1 All Overseas Visitors All Leisure Visitors All Business Visitors Total Number of Travellers** 25,341,00016,092,0006,386,000 Travelling Alone37.6%23.7%61.7% Spouse27.5%36.6%8.7% Family/Relatives27.0%35.9%7.6% Friends11.9%16.8%3.3% Business Associates7.1%2.8%22.4% Tour Group1.3% 0.7% US Inbound, 2008: Travelling Group

Travel Party Size (persons) All Overseas Visitors All Leisure Visitors All Business Visitors Total Number of Travellers** 25,341,00016,092,0006,386,000 Adults Only91.9%87.7%98.1% Adults and Children8.1%12.3%1.9% Average Party Size Median Party Size US Inbound, 2008: Travelling Group

Reaching US Inbound Consumers Information Sources 1 All Overseas Visitors All Leisure Visitors All Business Visitors Total Number of Travellers**25,341,00016,092,0006,386,000 Personal Computer40.9%47.6%27.0% Travel Agent38.8%39.2%40.7% Airlines19.8%19.0%19.5% Friends, Relatives14.6%17.1%5.2% Corporate Travel Dept.8.5%3.3%27.3% Travel Guides/Timetables7.7%11.3%2.2% Tour Operators/Company7.3%9.9%3.1% State/City Travel Office3.7%4.3%2.6% Newspapers/Magazines3.0%4.4%1.1%

Top 15 Tourist Generating Countries (Jan - Jun 2009) * Arrivals to interior only RankCountry of Residence Arrivals % Change 1CANADA 8,252, MEXICO* 2,546, UNITED KINGDOM 1,781, JAPAN 1,320, GERMANY 764, FRANCE 540, BRAZIL 379, KOREA, SOUTH 326, AUSTRALIA 309, ITALY 297, INDIA 287, PRC & HONG KONG 276, SPAIN 245, NETHERLANDS 243, IRELAND 201,

US Domestic, billion Person-Trips (down 0.6% over 2007) Leisure travel: 76% (1.5 billion Person-Trips) Business travel: 24% (484 million Person –Trips) Total domestic travel spending: $820.7 billion in 2008 Business Trips account for 30% of domestic travel spending Business Trip spending - $495 per Person-Trip in 2008 Leisure Trip spending - $203 per Person-Trip in 2008

US: Online Environment Total online population (000's) in 2009: 227,636 Percentage of population online in 2009: 74.1% Percentage of Population Online Share of online searches in the US, by search engine, August 2009: - Google sites: 64.6% (64.7% in July 2009) - Yahoo! Sites: 19.3% (19.3%) - Microsoft sites: 9.3% (8.9%) - Ask Network: 3.9% (3.9%) - AOL: 3.0% (3.1%)

US: 10-year Forecast Contribution of Travel & Tourism to Gross Domestic Product (GDP) 9.5% ( US$ 1,356.9 bn) 9.8% (US$ 2,358 bn) ↑ Contribution of the Travel & Tourism economy to employment 9.7% (13,850,000 jobs or 1 in every 10.3 jobs) 10.1% (15,552,000 jobs or 1 in every 9.9 jobs) ↑ Real GDP growth for Travel & Tourism economy -4.2%3.3%↑ Export earnings from international visitors and tourism goods 14.7% (US$ bn) 13.0% (US$ bn) ↓

Notes General Figures given should only be read down the column, not across a row. Business travelers are defined as the respondents who stated their purpose of trip was business/professional, multiple purposes of trip are allowed Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/recreation/holidays/sightseeing. Multiple purposes of trip are allowed 1 Multiple Responses Outbound * Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 30,789,000 (total U.S. residents visiting overseas destinations), 25,832,000 (83.9% Leisure/Visit Friends/Relatives) and 7,389,000 (24.0% Business/Convention). Rounded percentages were listed for all categories reported by 1 percent or more of the respondents and may not sum to 100%. *** Region/state and city estimates are only listed if they comprise at least 2 percent of the 30,789,000. States are listed in declining percentages within U.S. regions. Metro areas are listed in declining percentages within states. Inbound ** Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 25,341,000 (total overseas travelers to the U.S.), 16,092,000 (total leisure-vacation travelers), or 6,386,000 (total business travelers)

References World Travel & Tourism Council (WTTC) Office of Travel & Tourism Industries (OTTI) European Travel Commission Central Intelligence Agency (CIA) Visit Britain Forbes Traveler

Disclaimer The report is based on the information from the published sources and references mentioned and inferences drawn are from them. Stark Tourism Associates and its Parent organization, The Stark Group and the Group Companies - Stark Communications, Stark Expo, Stark World Publications are not responsible for errors/omissions that could have crept in knowingly or unwittingly.