› A Picture is worth 1,000 words › In an over-stimulated society, the best way to grab the attention in 1-2 seconds

Increased Engagement w/ Video › Video in marketing increases click-through rates by 96%. (Implix Marketing Trends Survey) › Shoppers who view video at Onlineshoes.com are 45% more likely to buy (Internet Retailer, February 2010) › Ecommerce video has been a fast-growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices (e-Marketer)

No Right / Wrong - But Consider All Cost Factors Visuals as % of Total Marketing Budget 5/10/15-20% of revenue being marketing budget Consider spending 10% of your marketing budget on visual assets Stock Photos vs. Custom Photography Seth Godin: “We’re the same, we’re the same…” Seth Godin: “They want a human, a story, reassurance.” Time Not Spent on Clients Experiment, Re-Do, Extra Risk Under- utilized or Interior Tools & Resources Non- Optimal Visual Assets Cost of Hiring a Professional

› Portrait vs. Commercial Photographer Licensed Images (Royalty vs. Buyout) Higher Conversion Production Resources / Permitting Talent Network Cost Effective Properly Released Talent Liability Insurance Liability Management Copyright Registration Investment Protection

 ASMP (findaphotographer.org)  Online Source Books › Workbook.com › FoundFolio.com

Pros Versatile Visual Tool Active Engagement Cons Higher Production Cost Requires Story Line Device Compatibility Bandwidth Requirements Harder To Consume In Public (audio) Language Dependent

(commercial) / (film & extra)

 The Return of the Staff Photographer – New York Magazine  Invest into your visual assets just like any other part of your business