Newsbrands and online retail 1

Newsbrands reach over 41m people a month, 18m people use online newsbrands Total Monthly Reach 41.6m 3.7 m additional reach 18.0m (online total) Source: NRS PADD (NRS July 12-June 13 + comScore June 2013) 37.9m (print total)

3 People are more likely to find out about the websites they regularly use through press ads Source: TGI GB 2013 Q3 (April March 2013) S02

4 Newsbrand readers are active online shoppers. They over index on a wide range of major retail sites. Source: comScore MMX Cross Visiting July 2013 Retail SiteOnline newsbrand visitors indexed against average online user % of retailers' visitors that read newsbrands Waterstones15774% Waitrose15473% H&M14769% Boots14468% Amazon14367% ASOS13865% Sainsbury's13765% ebay13664% John Lewis13664% Marks & Spencer13564% Tesco13363% Asda12760%

5 79% of mobile internet newsbrand visitors go to a retail site on their phone; making them 63% more likely to do so than the average mobile internet user. They also over index on a wide variety of retail sites Source: comScore GSMA Mobile Media Metrics, June 2013 Supermarket SiteMobile internet newsbrand visitors indexed against average mobile internet user Ocado285 Co-operative253 Sainsbury's247 Marks & Spencer230 Wal-Mart (ASDA)216 Tesco187 Retail SiteMobile internet newsbrand visitors indexed against average mobile internet user Waterstones285 Urban Outfitters286 ASOS275 House of Fraser258 Boots249 John Lewis Partnership244 River Island242 IKEA240 Marks & Spencer230 Next226 Halfords219 Amazon215

6 Research from the Telegraph shows that advertising in print and online led to a 9% increase in online actions for retailers retailers using Telegraph in print and digital saw a +9% average uplift in total online actions Source: Telegraph Works Print + Net