Course Technology ▪ Delmar ▪ South-Western 1. First session will begin at 3:00pm EST 2. Second session will begin at 4:00pm EST 3. For audio dial Passcode: # 4. Press *6 to mute your line Press #6 to un-mute your line 5. Webinar is being recorded and will be posted to TOOLS and ACTIVITIES To Make Your MARKETING Class Come Alive! For more information, visit us online at Presented by author Ken Kaser

Sports and Entertainment Marketing Presented By: Ken Kaser South-Western / Cengage Publishing

Sports and Entertainment Marketing History b Today - popular course in many school districts across the country b Schools offer the course for a semester and the entire year

Sports and Entertainment Marketing Rationale b Communities of all sizes count heavily on tourism dollars. b U.S. sports equipment manufactures export to over 125 countries. b Tourism is the number 1 or 2 industry for just about every state. b Sports-related travel and tourism is a huge industry.

Sports and Entertainment Marketing Rationale (continued) b Little league sports bring large sums of money to communities of all sizes. b In 2006, a family of four could expect to pay an average of $352 to attend one Chicago Cubs baseball game. b Sports and Entertainment brings money to the hotel, restauarant, retail, and service station industries

Sports and Entertainment Marketing Rationale (continued) b Sports and Entertainment Marketing = an exciting strategy to teach all of the essential Marketing concepts!

Concepts Covered in Sports and Entertainment Marketing b Product/Service Management b Promotion b Selling b Pricing b Marketing Informaiton Management b Distribution

Sports and Entertainment Marketing Curriculum b Importance of S & E Marketing/Overview of Sports, Entertainment, and Recreation Marketing b Economic and Social Impact of College athletes b Big League Professional Sports Complete with Agents, Managers, Landing a Team, and Ethics b Marketing Athletics through public speaking, Public Relations, Book Publishing, and Fan Clubs b Associating Athlete of Special events (Charities, Camps, One-Day seminars b Role, Operation, and Cast of a Sports Marketing Firm b Entertainment Industry Including Movies, Television, Concerts, the Arts, Annual Events, and Entertainment Awards b Customized Entertainment, Information Technology, b and Marketing Entertainment to the world

Sports and Entertainment Marketing Curriculum b Recreation Marketing including Travel and Tourism, Resorts, Theme Parks, and Careers b Marketing Plans for Sports and Entertainment -Marketing Research -Developing a Marketing Plan -Advertising and Promotions - The Bottom Line b Product Research and Development b Legal Issues for Sports and Entertainment -Laws and Contracts -Unions -Licensing b Sports Marketing Careers b Trends in the Global Market for sports b Promotion, Advertising, Sales b Public Relations b Economics b Communication

Sports and Entertainment Marketing Resources b Magazines b Newspapers b Software b Internet b Television b Textbooks b Reference Books b Conferences b Athletic Director b Professional Sports Franchises b Movie and Stage Theaters b Theme Park marketing staff b Television and Radio Stations b Retailers/Manufacturers

Sports and Entertainment Marketing Projects Big Stadium/Professional Football Team Project Team Project Steps in order to complete project b Questions and Answers b Design a Stadium and Determine other Businesses

Sports and Entertainment Marketing Projects Music/Concert Assignment Music/Concert Assignment b Look up your favorite singer or group using any reliable source, and write a one page report about the singer or group. b Write two paragraphs explaining the type of music your singer or group produces b Design a T-Shirt for your singer or group b How much would you be willing to pay for a concert to see your singer or group? b Design the front and back of a ticket for the concert b What items will you make available to purchase from a fan club? b Present your creation to the class

Sports and Entertainment Marketing Projects Project Using a Newspaper Project Using a Newspaper b Play Jeopardy by asking questions from different color-coded sections of the newspaper b Students summarize articles from Sports and Entertainment section b Students design a news collage using the newspaper highlighting current events b Teams of students study the newspaper sections and give a newscast highlighting newsworthy events b Each student makes up current event questions for sports and entertainment using the newspaper or Internet

State Tourism Project State Tourism Project b Research a state and determine which characteristics of that state will be advertised for tourism b Design a bumper sticker, coffee mug, T-Shirt, or other item to use for state promotional purposes. b Give a presentation that focuses on reasons for tourists to visit their state. b Design a brochure to advertise their state TIME: 3-5 class periods TIME: 3-5 class periods Group Size: 2-4 students Group Size: 2-4 students Materials: Brochures from travel agencies, road atlases, vacation guides, 800 numbers for state tourism, state resource materials Materials: Brochures from travel agencies, road atlases, vacation guides, 800 numbers for state tourism, state resource materials Background: Tourism is big business for many states. Advertising for tourist dollars has become very creative and intense. Sports and Entertainment Marketing Projects

Sports and Entertainment Marketing Projects (continued) Preparation: Gather atlases and tourism materials from travel agencies. Gather 800 numbers from students to call for state tourism info. Possibly have a travel agent speak to the class about tourism for different states. Procedure: b Group decides on a state b Group develops a promotional item, brochure, and a presentation for class to advertise their state b Gather resource materials to use when preparing their presentations b Students give presentations to the class in which they highlight info about the state they have chosen, show their promotional items, and hand out their brochures. Assessment: Groups will receive three grades for this project

Sports and Entertainment Marketing Web Sites Sites for Sports: Sites for Music and Entertainment:

Sports and Entertainment Marketing TV/Newspapers/Magazines TV Programs: CNBC20/20Dateline 60 Minutes HBO’s Outside the Lines Newspapers USA Today Wall Street Journal Magazines Street & Smith’s Sports Business The Sporting News ESPN Variety Premiere Ad Week Brand Week