1© 2011 Lenovo Confidential. All rights reserved. Product Messaging: ThinkPad E Series March 2013 Version 10

2© 2011 Lenovo Confidential. All rights reserved. Brand Architecture & Positioning

3© 2011 Lenovo Confidential. All rights reserved. Lenovo Brand Positioning Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world. We make the tools. You make them do. ThinkPad SMB(S&E Series) Brand Positioning ‘Do Machines’ for Small and Medium-sized Businesses Lenovo Technology For Those Who Do Do Machines for large businesses Succeed with Substance Time is Money Innovate with Intent Do Machines for small and medium- sized businesses Succeed with Style Time is Money Innovate with Focus Do Machines for consumers Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Style Dependable performance in the boardroom, at the café, or behind a desk. The sleek, progressive design turns heads and makes a lasting impression. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency to get more done. Innovate with Focus Every tool is carefully developed with the intent to ensure an enhanced experience for small business customers. Products are built for everyday achievers, who favor streamlined usable features over complex functionality. This way, they are more productive. ThinkPad SMB Brand Positioning BRAND ARCHITECTURE Do Machines for anywhere

4© 2011 Lenovo Confidential. All rights reserved. ThinkPad SMB Messaging Framework Succeed with StyleTime is MoneyInnovate with Focus Clean progressive design Modern accents and finishes Eco-friendly construction Great, simple user experience Latest technology and graphics Industries best and support ThinkPad reliability and solid build Data security LSSB and SMB functions Lenovo OneLink Technology Lenovo Motion Control Description High Performance Improved Business Security and Manageability Making Human–Computer communication more smart Increasing efficiency in mobile business time Dimension Impressive Design

5© 2011 Lenovo Confidential. All rights reserved. Target Audience

6© 2011 Lenovo Confidential. All rights reserved. ThinkPad E Series Product Position Target audience / Product needs ThinkPad E Series Commercial SMB Premium Consumer Store Owner Productive and affordable Avoid issues with viruses or malware Well built system I can count on Professional Office Manager Devices that work well together Progressive designs that represent us High quality you can see and feel Student (Secondary option) Enough power to run my favorite apps Long battery life Durable enough to last through my college years Affordable

7© 2011 Lenovo Confidential. All rights reserved. Jan 2013 Survey: What was the most important factor when purchasing a notebook? High Performance Improved Business Security and Manageability Increasing efficiency in mobile business time Impressive Design Making Human–Computer communication more smart 'Based on Spicework Survey Jan 2013 data'

8© 2011 Lenovo Confidential. All rights reserved. More Findings Changing SMB needs, especially empowering mobile workers with the reliance on cloud resources, have made security an important focus for growing companies Ray Boggs, Vice President of IDC Changing SMB needs, especially empowering mobile workers with the reliance on cloud resources, have made security an important focus for growing companies Ray Boggs, Vice President of IDC Both small and medium businesses identify security and manageability as a key IT investment priority. About 19% of small firms (under 100 employees) cite improving security and security management as key IT spending priorities. This percentage almost doubles to 36% among medium-sized firms ( employees). Security & Manageability 'Based on IDC report 2012 data'

9© 2011 Lenovo Confidential. All rights reserved. More Findings Features such as gesture and voice command for mobile devices will keep growing, making it an easier and better user experience. Survey results show that nearly 40% of enterprises are seeking bundled mobile application development integration and testing services. Smart Communication 'Based on IDC report 2012 data'

10© 2011 Lenovo Confidential. All rights reserved. More Findings In 2013, 1.2 billion people will be part of the mobile office model, accounting for 35% of the total office models. Based on the needs of mobile workers and the need for better equipment, NFC and new connection technology will rapidly develop. More than 50% of the companies surveyed believe NFC has broad application uses in the workplace. 13% of the companies surveyed indicated that they would consider moving to a NFC program in the next 12 months. Mobile Efficiency There is no doubt that in the next 1-3 years, there will be more mobile devices connected to the office PC for data sharing. This will improve office efficiency and has become a significant feature in mobile computing Bob O'Donnell, Analyst of IDC There is no doubt that in the next 1-3 years, there will be more mobile devices connected to the office PC for data sharing. This will improve office efficiency and has become a significant feature in mobile computing Bob O'Donnell, Analyst of IDC 'Based on IDC report 2012 data'

11© 2011 Lenovo Confidential. All rights reserved. Driving Factors Behind User Purchases Commerci al SMB & Premium Consumer High Performance Improved Business Security and Manageability Increasing efficiency in mobile business time Making Human– Computer communication more smart Impressive Design

12© 2011 Lenovo Confidential. All rights reserved. The E Series line of products

13© 2011 Lenovo Confidential. All rights reserved. Introducing the E Series ThinkPad E Series Models: E531 & E431 Series Positioning: Full function with thinner and simpler design, latest human-computer interaction technology and security features to help you succeed. What it is: Thinner and simpler professional design Mainstream performance with Intel 3 rd Generation SV Processors & 2013 NVIDIA Discrete Graphics, Max HDD and Memory Solution built for SMB ， Offer improved security, manageability and service ThinkPad reliability and durable quality What it is not: Performance laptop (recommend ThinkPad T/X) Netbook (recommend IdeaPad S series) Value SMB offering (recommend Lenovo B series) Series wow features: Intel 3 rd Generation SV Processor up to i7 NV14P-GV2 GT740m+ 2GB VRAM Discrete Graphic Lenovo OneLink Technology Lenovo Cloud Storage by SugarSync Aggressive 3mm thinner professional design

14© 2011 Lenovo Confidential. All rights reserved. ThinkPad E431 & E531

15© 2011 Lenovo Confidential. All rights reserved. What’s New—ThinkPad E431 & E531 Design Aggressive 3 mm thinner and simple professional design that looks thin Windows 8 optimized keyboard with Mic Mute, Speaker Mute and Fn Key status LEDs. Function row keys can dynamically be changed from direct to classic function All E531 keyboards have a numeric keypad Aggressive 3 mm thinner and simple professional design that looks thin Windows 8 optimized keyboard with Mic Mute, Speaker Mute and Fn Key status LEDs. Function row keys can dynamically be changed from direct to classic function All E531 keyboards have a numeric keypad Technology Lenovo Solutions for Small Business powered by Intel Small Business Advantage Lenovo Cloud Storage by SugarSync Anti-Theft Technology Extend warranty for up to 4 years Lenovo Solutions for Small Business powered by Intel Small Business Advantage Lenovo Cloud Storage by SugarSync Anti-Theft Technology Extend warranty for up to 4 years Lenovo OneLink Technology Bluetooth + WLAN. WWAN optional Up to 6 hours battery MM2012 Win8; Up to 8 hours battery MM2007 Win7(All day computing allows you to stay connected) Lenovo OneLink Technology Bluetooth + WLAN. WWAN optional Up to 6 hours battery MM2012 Win8; Up to 8 hours battery MM2007 Win7(All day computing allows you to stay connected) Mobile Efficiency Communication Optional Touch Screens on E431 HD & HD+ Display, and E531 HD LCD Display Stylish 5 Button Click Pad optimized for Windows 8 Gestures Dolby Advanced Audio v2 for Premium Sound Improved Microphones support Voice Recognition and improves VOIP experience Optional Touch Screens on E431 HD & HD+ Display, and E531 HD LCD Display Stylish 5 Button Click Pad optimized for Windows 8 Gestures Dolby Advanced Audio v2 for Premium Sound Improved Microphones support Voice Recognition and improves VOIP experience Security and Manageability Performance Intel 3 rd Generation SV Processor up to i7 NVIDIA GeForce NV14P-GV2 GT740m+ 2GB VRAM Discrete Graphic Windows 8 Pro or Standard Intel 3 rd Generation SV Processor up to i7 NVIDIA GeForce NV14P-GV2 GT740m+ 2GB VRAM Discrete Graphic Windows 8 Pro or Standard

16© 2011 Lenovo Confidential. All rights reserved. ThinkPad E431 Product Price E431 starts at $499 KEY SPECS Intel Chief River PGA Pentium, Celeron i3, i5, i7, Huron River i3-SMB0 14” HD Vibrant View and Antiglare Display 200 nit or 14” HD+ Antiglare Display 250nit, optional touch screen on HD and HD+ Display Integrated Intel HD Graphic 4000/4000, NVIDIA GeForce NV14P-GV2 GT740M + 2GB VRAM 16GB Max DDR3, up to 1TB 5400 RPM HDD, 128GB SSD Up to 6 hours battery MM2012 Win8; Up to 8 hours battery MM2007 Win7(with 62 Whr Battery Safeguard Hardware Authentication) 30 Day standby, 2 second resume Gigabit Ethernet, Bluetooth + WLAN. WWAN optional 2xUSB 3.0, 1x USB 2.0 (Always on), RJ45, 4-in-1 slot, VGA, HDMI, Lenovo OneLink Technology Selling points Thinner design notebook with ThinkPad quality and performance, top security and mobile features Positioning statement ThinkPad’s famous security and reliability LSSB, Award-Winning Keyboard, Anti-Theft Technology, extend award warranty for up to 4 years allowing you to work worry-free Interactive Design Optional Touch Screens on HD & HD+ Display, 5 Button Clickpad supporting for Windows 8 Gestures for more interesting and efficient performance Simple connection, efficient mobile performance ThinkPad OneLink Dock, WLAN and Bluetooth standard for a rich mobile experience Strong performance, fast start up speeds, reasonably priced Intel 3 rd Generation SV Processors up to i7, 2013 NVIDIA Discrete Graphics, Maximum Memory up to 16GB, Maximum storage up to 1TB HDD &128 SSD, Optical Drive for outstanding performance Portable and Stylish Design Aggressive 3 mm thinner and simpler professional design

17© 2011 Lenovo Confidential. All rights reserved. ThinkPad E531 Product Price E531 starts at $499 KEY SPECS Intel Chief River PGA Pentium, Celeron i3, i5, i7, Huron River i3-SMB0 15.6” HD Antiglare Display 200 nit or 15.6” FHD Antiglare Display 300nit, Optional touch screen on HD Display Integrated Intel HD Graphic 4000/4000, NVIDIA GeForce NV14P-GV2 GT740M + 2GB VRAM 16GB Max DDR3, up to 1TB 5400 RPM HDD, 128GB SSD Up to 6 hours battery MM2012 Win8; Up to 8 hours battery MM2007 Win7(with 62 Whr Battery Safeguard Hardware Authentication) 30 Day standby, 2 second resume Gigabit Ethernet, Bluetooth + WLAN. WWAN optional 2xUSB 3.0, 1x USB 2.0 (Always on), RJ45, 4-in-1 slot, VGA, HDMI, Lenovo OneLink Technology Selling points Stylish design and fast start up speeds with ThinkPad’s performance and quality. Positioning statement ThinkPad’s famous security and reliability LSSB, Award-Winning keyboard, Anti-Theft Technology, extend award warranty for up to 4 years for security and manageability Interactive Design Optional touch screens on HD display, 5 button clickpad supporting Windows 8 gestures for more interesting and efficient performance Simple connection, efficient mobile performance ThinkPad OneLink Dock, WLAN and Bluetooth standard for a rich mobile experience Strong performance, fast start up speeds, reasonably priced Intel 3 rd Generation SV Processors up to i7, 2013 NVIDIA Discrete Graphics, Maximum memory up to 16GB, Maximum storage up to 1TB HDD &128 SSD, Optical drive for outstanding performance Portable and Stylish Design Aggressive 3 mm thinner and simpler professional design

18© 2011 Lenovo Confidential. All rights reserved. I always have to bother the IT Staff and worry about data loss, making it difficult to be mobile Lenovo Solutions for Small Business powered by Intel Small Business Advantage Anti-Theft Technology Lenovo Cloud Storage by SugarSync Lenovo Solutions for Small Business powered by Intel Small Business Advantage Anti-Theft Technology Lenovo Cloud Storage by SugarSync My laptop is too slow, making me inefficient Intel 3 rd Generation SV Processors up to i7 Maximum Memory up to 16GB, Maximum storage up to 1TB HDD &128 SSD NV14P-GV2 GT740M + 2GB VRAM Intel 3 rd Generation SV Processors up to i7 Maximum Memory up to 16GB, Maximum storage up to 1TB HDD &128 SSD NV14P-GV2 GT740M + 2GB VRAM The old, rigid design makes working less enjoyable Thinner and simpler professional design Numeric keypad Windows 8 optimized keyboard with Mic Mute, Speaker Mute and Fn Key status LEDs. Thinner and simpler professional design Numeric keypad Windows 8 optimized keyboard with Mic Mute, Speaker Mute and Fn Key status LEDs. ThinkPad E431 & E531 CONSUMER NEED I need a high-performance notebook with full functions; it needs to be reliable, durable, secure and tailor made for my work. COMMON USES Every day office use, routine maintenance, connects to variety of devices, data transfer and backup WHO IS THIS PRODUCT FOR AND WHY? PAIN POINTS & SOLUTIONS I always have to carry around so many cables, making it very inconvenient ThinkPad Onelink Dock Bluetooth + WLAN. WWAN optional Up to 6 hours battery MM2012 Win8; Up to 8 hours battery MM2007 Win7(All day computing allows you to stay connected) ThinkPad Onelink Dock Bluetooth + WLAN. WWAN optional Up to 6 hours battery MM2012 Win8; Up to 8 hours battery MM2007 Win7(All day computing allows you to stay connected) Computer operations haven’t changed, making it less innovative as smart phones or tablets Optional Touch Screens on E431 HD & HD+ Display, and E531 HD LCD Display Stylish 5 Button Click Pad optimized for Windows 8 Gestures Improved Microphones support Voice Recognition and improves VOIP experience Optional Touch Screens on E431 HD & HD+ Display, and E531 HD LCD Display Stylish 5 Button Click Pad optimized for Windows 8 Gestures Improved Microphones support Voice Recognition and improves VOIP experience

19© 2011 Lenovo Confidential. All rights reserved. Portfolio Position – Price Band Segment Value Performance Value Ultraportable Mainstream PerformanceStylish PerformanceEnterprise Class 14” & 15” Touch screen 26mm Optical Drives Integrated or Mainstream discrete GFX $499 E Series 11” & 13” Touch screen 23mm Integrated or Mainstream discrete GFX $399 14” & 15” 32mm Optical Integrated or entry discrete GFX $299 B Series 14”, 15” Touch screen 21mm Integrated or Mainstream discrete GFX $699 S Series 12.5”, 14”, 15”’ 18-26mm Mil Spec Tested Premium Materials Enterprise Docking Integrated or performance discrete GFX Long-life MTMs $749 T/X Series 14” & 15” 23, 26mm Optical Drives Integrated or Mainstream discrete GFX $449 M Series 14” Touch screen 21, 26mm Integrated or performance discrete GFX $599 V Series Regional Product E431 & E531 $1,199 $1,099 $999 $899 $799 $699 $599 $499 $399 $299

20© 2011 Lenovo Confidential. All rights reserved. Key Messages

21© 2011 Lenovo Confidential. All rights reserved. Elevator Pitch Start here: If you had just 30 seconds to describe the product Add: If you had to write a short paragraph as part of an introductory note to a customer Add: If you had to elaborate further. For example, to include this as part of a channel brochure Feature functions: ThinkPad OneLink Dock Optional touch screen LSSB Fully optimized for Windows 8 Mainstream performance Improved Business Security and Manageability Reasonable price The ThinkPad E Series ： Built for growing businesses ThinkPad durability and reliability 。 More thinner and simpler than the classic ThinkPad Increased efficiency in mobile business with best connectivity Human–Computer communication with various input methods

22© 2011 Lenovo Confidential. All rights reserved. Key Stakeholder Messages ThinkPad E431 & E531 Bring press attention to : ThinkPad E431/E531 feature thinner and simpler professional design Providing users with features that make mobile computing easy and efficient Optional touch screen supports 10 point touch Product Feature ： Intel 3 rd Generation SV Processors up to i7 Lenovo OneLink Technology LSSB Keyboard with Windows 8 Optimized shortcut keys Position statement: Full function with thinner and simpler design, latest human-computer interaction technology and security features to help you succeed. Bring target audiences attention to ： Thinner design notebook featuring Thinkpad reliability to relieve you of any worries Showcase scenarios that required ： Full power computing, and environments where reliability is important 。 Such as showing how one doesn’t need the support of IT Staff Showcase technology and interactive features, such as Gesture Clickpad to increase efficiency Underscore the ThinkPad reliability and superior technology story To meet the different needs of the SMB audiences. Incorporates ThinkPad’s quality, durability and security to give users peace of mind and improve office efficiency. Features intelligent human-computer interaction technology to make work more convenient and brings new experiences Press Marketing

23© 2011 Lenovo Confidential. All rights reserved. Key Stakeholder Messages ThinkPad E431 & E531 Bring sales attention to : Integrated human-computer interaction technology, such as Touch Screen applications Mainstream price, but features extraordinary performance, Users can worry less about viruses and malware or securing business data More stylish than the classic ThinkPad with more color design Underscore the ThinkPad’s high cost performance and stylish design story ThinkPad E Series bring a new experience to work and life. The series offer consumers exceptional performance and reliable business tools such as professional office solutions, cutting-edge software and hardware. Finally, the thinner and simpler appearance meets the needs of users who want a sophisticated, but portable notebook Bring MSPs attention to : Easy and efficient operating mode bring users peace of mind. The target customer is the Soho, shopkeepers, workplace managers, students and professionals at medium-sized offices (TBD) Underscore the story that ThinkPad be the role as of a comprehensive computing solution As of a comprehensive computing solution, the ThinkPad Edge series comes with Lenovo Solutions for Small Business system management tools, award-winning customer support and choice of services that include leading warranty, Priority Support and accident protection offerings. These, coupled with Lenovo’s innovative partner programs and favorable pricing, assure MSPs that there is an Edge for each kind of professional in a small business environment. Stylish, slim design not only meets the aesthetic needs of the user, but also their performance portability needs. (TBD) Sales/Channel Managed Service Providers (MSPs)

24© 2011 Lenovo Confidential. All rights reserved. Innovative Technology for ThinkPad E Series

25© 2011 Lenovo Confidential. All rights reserved. Innovative Technology, Growing Business Making Human– Computer communication more smart Improving Business Security and Manageability Increasing efficiency in mobile business time Innovative Technology for E Series LSSB Lenovo OneLink Technology Quick Cast / Control / Display Native Video USB 3.0 Notebook Power Available on Sharkbay platform

26© 2011 Lenovo Confidential. All rights reserved. Improving Business Security and Manageability Why New LSSB? Lenovo Solutions for Small Business 1.After-Hour Maintenance −Allows you to focus on DOING during the day by moving all maintenance tasks to after hours 2.Software Monitor −Maximizes security by ensuring that safety software are fully functional 3.USB Blocker −Gives the control back to the business by allowing you to fully manage USB data transfers 4.Data Backup & Restore −Backs up your files regularly so loss of time and data is minimized 5.Energy Saver −Cuts down your energy costs and helps you do your bit to save the planet

27© 2011 Lenovo Confidential. All rights reserved. Increasing efficiency in mobile business time Features Lenovo OneLink, found only on ThinkPad One cable does it all with no compromise in performance. Digital video + USB Gigabit Ethernet + Power = One Cable. Only competitor is Thunderbolt which does not charge your notebook and is 3x more expensive. Available in multiple colors to amplify and match your system! Features/Benefits 2x USB 3.0 (one with always-on charging), 2x USB /1000 Gigabit Ethernet HDMI Stereo/Mic Combo Port Power button mirroring for notebook Currently compatible with all mainstream 2013 ThinkPad Edge models Tech Specs Your Link to Simplicity. Dock and Power Your Notebook with a Single Cable. One cable does it all with no compromises in performance. This means you are OneLink away from dedicated video, USB 3.0, power and all of your necessary accessories. ThinkPad OneLink Dock

28© 2011 Lenovo Confidential. All rights reserved. Making Human–Computer communication more smart One Tap to Quick Cast / Control / Display Available on Intel Sharkbay platform

29© 2011 Lenovo Confidential. All rights reserved.29© 2011 Lenovo Confidential. All rights reserved.

30© 2011 Lenovo Confidential. All rights reserved.