Positively Engaging Retailers: Successes and Challenges with Responsible Beverage Service Training (RBST) January 28, 2014 Central Resource Team SAMHSA’s Center for the Application of Prevention Technologies (CAPT) Presenter: Gisela Rots Associate Coordinator, Northeast RT captus.samhsa.gov

This training was developed under the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Center for the Application of Prevention Technologies contract. Reference # HHSS C. For training use only. 2

Recording This webinar is being recorded and archived, and will be available to all webinar participants. We may also share this recording with individuals who were unable to participate in this event. Please contact the webinar facilitator if you have any concerns or questions. 3

Introduction to Connect Pro We will be using the following webinar features today: Attendee List, Chat, PowerPoint, Polls, and Short-Answer Pods To ask a question, type into the chat window or “raise your hand” To mute and unmute your phone, press *# 4

Primary Audience Iowa Strategic Prevention Framework State Incentive Grant (SPF SIG) state staff, capacity coaches, and sub-recipient SPF SIG Coordinators. 5

Agenda Identify tools for successfully engaging retailers in Responsible Beverage Service Training (RBST) Discuss strategies for improving retailer engagement Share successes and challenges 6

Objectives for Today After today’s meeting, you will be able to: List three tools for successfully engaging retailers in RBST Describe three strategies for improving retailer engagement 7

Facilitator 8 Molly Ferguson

Presenter 9 Gisela Rots

Short-Answer Poll What has been your biggest challenge with engaging retailers in RBST? 10

Engaging Retailers in RBST: SPF SIG Coordinator Successes What successes have you had with engaging retailers? Why do you think you were successful? 11

Engaging Retailers in RBST: Three Tools for Success 1)Continuously engage retailers in a positive manner 2)Be strategic about relationship building 3)Give in order to get 12

Improving Retailer Engagement: Three Strategies 1) Meet one-on-one with managers to develop policies 2) Use the media to promote proactive retailers 3) Build a coalition of retailers 13

Strategy #1: Meet One-On-One with Managers to Develop Policies Examples of policies for one-on-one discussion: Prominent signage Identification (ID) checking Unusual occurrence log Staff compliance review 14

Strategy #1: Applying Tools for Successful Engagement 1)Continuously engage retailers in a positive manner 2) Be strategic about relationship building 3) Give in order to get 15 What are the managers’ other roles in the community? Can retailers refer and connect other retailers for one-on-one meetings? How can you contribute to managers’ priorities?

Strategy #2: Use the Media to Promote Proactive Retailers Examples of possible media coverage: General coverage Feature story on a retailer Op-ed on a role model retailer Coalition newsletter 16

Strategy #2: Applying Tools for Successful Engagement 1) Engage retailers in a positive manner prior to RBST 2) Be strategic about relationship building 3) Give in order to get 17 How can you make sure that media coverage of compliant retailers is multi- dimensional and substantive?

Strategy #3: Build a Coalition of Retailers 18 Examples of coalition- building actions: Include actively engaged retailers as leaders Encourage retailer collaboration Provide incentives Explore involvement in other groups

Strategy #3: Applying Tools for Successful Engagement 1) Engage retailers in a positive manner prior to RBST 2) Be strategic about relationship building 3) Give in order to get 19 Who are the champions? How can you involve both engaged and less engaged retailers? How can you learn more about retailer goals/business plans?

Challenges & Moving Forward Did we miss any challenges? What is one thing you will take away and apply moving forward? 20

Evaluation A custom Survey Monkey evaluation link will be ed to you from our evaluator, Anu Sharma. Please take a moment to complete the evaluation when you receive the link via . 21

22 If you have questions or comments, please don’t hesitate to contact: Molly Ferguson, Training and Technical Assistance Associate