MARKETPLACE CHAMPION Dr Sally Uren Chief Executive Forum for the Future

Exploring Business Models of the Future October 2014

#theBIGshift We’re on a mission to create a sustainable future by shifting the key systems upon which we rely. Individual efforts will only take us so far Let’s lead the way in shaping the future Join #theBIGshift

Six trends that are changing business

1. Demand outstripping supply

2. The digital explosion

Access to digital technology continues to rise Of the world’s 7 billion people, 6 billion have mobile phones. Only 4.5 billion have access to sanitation.

Enabling disruptive business models

3. Radical transparency

Nowhere to hide

…and loss of brand custody

4. Rising Inequalities

worsening social inequalities Two thirds of parents in poverty have cut back on food, a quarter have skipped meals so children can eat 500,000 people in the UK now reliant on food aid – a rise of 51% in a year

5. Changing consumer expectations

Source: Edelman, 2012 Mega trends are hitting ‘my world’

6. People power

Civil society finding its (disaffected) voice

= Radical change to the business context in the next 5 years

Implications

Leading businesses are experimenting with what it means to be “net positive” – making commitments and developing new principles. 1. Shift from “neutral” to “net positive”

2. Brands becoming problem solvers Leading brands are pushing ahead with social marketing and purpose-driven messages brands-are-turning-society%E2%80%99s-problem-solvers

3. Recast ROI “When we work on making devices accessible for the blind, I don’t consider the bloody ROI.” Tim Cook, CEO Apple

And, disruption or innovation?

There will be more of this

And maybe this?

Company No Charity No Company No Charity No Dr Sally Uren Skype: forumsallyuren CEO