The Darwin Initiative Communications Opportunities.

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Presentation transcript:

The Darwin Initiative Communications Opportunities

Resources available to help promote the Darwin Initiative Darwin newsletter Twitter account Facebook page YouTube Channel Blog Learning notes Darwin Community Government ministers Peers General Public Policy makers ….put yourself in the audiences shoes Different Audiences Communication Channels

Newsletter Quarterly 1-2 page articles Use images to grab attention Distributed widely via e- mail, Twitter and internally in Defra and DFID

Tweet us your project updates and blogs #Nature4Life

Facebook Project of the Month Photo Library (flickr) YouTube Videos Updates Newsletter

Blog Biodiversity and Poverty Monitoring and Evaluation Techniques Project Communications All things Darwin

Learning Notes Used to highlight and promote the Darwin Initiative For specific events or occasions Thematic Heavily reliant on good images and good stories

Other Opportunities CBD Side events Workshops Lectures Conferences International Campaigns

Photos speak louder than words Great PhotoLess useful photo

Photos with signs Can’t read – but he’s happy! Can’t read but at least he’s looking

Action Photos Great photoNot so great

Action Photos

Remember Reduce your text if possible – keep it simple Choose photos carefully – does it match the article? Choose eye-catching photos- rule of 1/3 Captions and credits are important Consider your audience