North Carolina 4-H Blueprint for the Future H Professionals’ Summit Raleigh North Carolina November 29 – December 1, 2006

Blueprint for the Future Begin With The End In Mind (Covey)  BHAG’s – Big Hairy Audacious Goals Impact over 1.2 million youth in North Carolina per year by An abundant supply of well trained, highly-qualified and motivated 4-H agents and program assistants in North Carolina by Over 120,000 well-trained and motivated 4-H volunteers in North Carolina by Over $6 million dollars annually raised for 4-H youth programming by 2015.

Blueprint for the Future Point of Departure  NC Youth Future/Relevant Issues Economic Opportunity Educational Excellence Health/Wellness

Blueprint for the Future  4-H’s New Direction 4-H Program Long Range Focus Areas  Strengthening Civic Responsibility through Leadership and Volunteerism.  Preparing for an Employable Future.  Nurturing Healthy Lifestyles.

Blueprint for the Future The Customers – who do we serve?  State Perspective Professionals  Agents  Program Assistants  Youth-Related Professionals  County Directors  District Directors Volunteers  Adult and Youth Youth  5-19 year olds

Blueprint for the Future Customer Services – what do we do?  Training  Development  Innovation  Technical Assistance  Research  Evaluation  Recognition Opportunities  Programmatic Direction  Updates and Information  Encouragement  Leadership Opportunities  Fundraising

Blueprint for the Future Customer Services  Professionals Professional Degree Program  Youth Development Leadership Specialization Program Continuing Professional Education  New Professionals Orientation  NC-REN Telecasts  East and West Institutes  4-H Summit  By Request Training  Curriculum  Awards’ Programs  Scholarships, Record-Books  Presentations  Program Evaluation  Delivery Modes

Blueprint for the Future Customer Services  Professionals Curriculum Development Youth Leadership/Citizenship Programming Youth Development Research Center Evaluation of State-Level Events County visits Recruiting and Hiring Process Assistance Long Range Focus Areas District and County Director Updates District, State, National Leadership Opportunities Fundraising Statewide and County-based

Blueprint for the Future Customer Services  Volunteers Volunteer Leaders’ Conference Specialized training Club Development Assistance Technical Assistance Programmatic Direction Updates and Information Leadership Opportunities  Volunteers Leaders’ Association  Training and Development  Recognition Fundraising  Statewide and County-based

Blueprint for the Future Customer Services  Youth Congress Camping Program Citizenship Conference Electric Congress District Activity Day’s State Council and State Officers TRY-IT Program Ambassadors ARI National 4-H Congress and National 4-H Conference International 4-H Programs Scholarships Curriculum Competitive Youth Learning Experiences & Opportunities (Judging, Poster Contests, Quiz Bowls, Writing Events, Photography, Talent Showcase, Essay Contests, etc.)

Blueprint for the Future Clarity, Alignment, Impact (Profit), Branding  Who Are We? We are a statewide program consisting of county variations  Franchise/Dealership Model  Oneness, not sameness!

Blueprint for the Future Clarity of Purpose  What are we (NC 4-H) aiming for? A North Carolina where all young people do their very best so that they can compete economically, educationally and live a healthy life.  How do we (NC 4-H) work toward this goal? North Carolina 4-H provides youth with opportunities that will enable them to strengthen civic responsibility, prepare for an employable future, and nurture a healthy lifestyle.

Blueprint for the Future Alignment of Efforts  State 4-H programs, activities, products and resource development should support one or more of the Long-Range Focus Areas.  County 4-H programs, activities, products and resource development should support one or more of the Long-Range Focus Areas.

Blueprint for the Future Impact (Profit) for our Efforts  Evaluation of state 4-H programs, activities and products. Data that you can use to support your involvement in state 4-H programs, activities and products.  Current  H Citizenship Conference  H Camping Program  H Congress  Future  4-H Presentations  State Programs and Events  Delivery Modes  Curriculum Training to assist 4-H professionals in evaluation. State tools that 4-H professionals can adapt and use for conducting evaluation.

Blueprint for the Future Brand Management  Brand Identity and Management A brand is the result of what you and/or an organization has done. Common language about who we are and what we do Materials and images to support the brand  Agreeing to some core elements that we will all support while allowing flexibility to address local customer needs and interest.

Blueprint for the Future Review  Clarity – we know where we are going.  Alignment – we know that we need to move together.  Profit (Impact) – we know the importance of demonstrating accountability.  Brand – are we supporting the brand?

Blueprint for the Future Branding Concerns  Areas where the state 4-H brand is in trouble: 4-H Congress  # of Counties  # of Participants H Citizenship Conference2006  # of Counties 55  # of Participants 117

Blueprint for the Future Branding Concerns  Areas where the state 4-H brand is in trouble: 4-H Camping  # of Possible Participants  # of Participants  # of Counties  # of Free Scholarships  Sertoma  # of Scholarships Used  Sertoma H Electric Congress  # of Counties  # of Participants  # of Opportunities300 available; average youth attendance is 115)

Blueprint for the Future Branding Concerns  Areas where the state 4-H brand is in trouble: District Activity Day’s  # of Counties  # of Counties Participating Scholarships  # of Scholarships  Avg. # of Applicants  # Counties Participating International Experiences  # of Counties Participating  # of In-BoundParticipants  # of Out-Bound Participants 2 2 2

Blueprint for the Future Branding Concerns  Areas where the state 4-H brand is in trouble: 4-H Curriculum – 5 year Overview ( )  1 county never purchased any curriculum  6 counties placed one curriculum order  5 counties placed two curriculum orders  5 counties placed three curriculum orders  App. 80 counties regularly utilized 4-H curriculum Competitive Youth Learning Experiences & Opportunities  Number of Opportunities100+ available  Dozens of Opportunities go under-utilized each year  20+ counties per year do not participate in any state opportunity

Blueprint for the Future Action Needed  State-level – must align all programs, activities, products and resource development to drive the Long-Range Focus Areas and be able to show how participation results in impact.  County-level – participation is critical to ensure that all 4-H programs, activities, products and resource development are presenting a unified 4-H brand.

Blueprint for the Future Call to Action  We must agree to support the following initiatives: 4-H Congress  100% of counties participating 4-H Citizenship Conference  100% of counties and legislative districts participating 4-H Camping  100% of counties participating in at least one week of 4-H camp.  100% of counties participating in Camp Challenge  100% of counties participating on one or more 4-H specialty camps. Electric Congress  100% of counties participating in Electric Congress. District Activity Day’s  100% of counties participating in 4-H District Activity Day’s

Blueprint for the Future Call to Action  We must agree to support the following initiatives: Scholarships  100% of counties having applicants for 4-H scholarships Curriculum  100% of counties utilizing the state 4-H curriculum products. Competitive Youth Learning Experiences & Opportunities  100% of counties participating in some of the state competitive learning experiences. International Experiences  100% of counties participating at least once in every 5 years in the International Program.

Blueprint for the Future How will we achieve this?  Agreeing to work together for the common good of 4-H.  Holding each other accountable.  Sharing our best practices for moving 4-H forward.  Reporting county participation in state initiatives on a regular basis.  Providing incentive/credit/recognition for those professionals and counties that participate in state initiatives.  Choosing to make sure that every 4-H’er in North Carolina has the opportunity to participate.

Blueprint for the Future Leadership is getting people to do what they don’t want to do to achieve what they want to achieve. Landry The separation between great organizations and mediocre organizations is the latter’s tendency to explain away the brutal facts rather than to confront the brutal facts head-on.” Collins "We are what we repeatedly do. Excellence then is not an act, but a habit." Aristotle

Blueprint for the Future Who Says Elephants Can’t Dance  Louis Gertsner