PROF. JUAN SERRATOS GOMEZ. CONCEPTS, TIPS & DEFINITION WHAT’S THE DEAL WITH A BLOG ANYWAY? WHAT’S THE DEAL WITH A BLOG ANYWAY? WHY DO YOU NEED A BLOG?

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Presentation transcript:

PROF. JUAN SERRATOS GOMEZ

CONCEPTS, TIPS & DEFINITION WHAT’S THE DEAL WITH A BLOG ANYWAY? WHAT’S THE DEAL WITH A BLOG ANYWAY? WHY DO YOU NEED A BLOG? WHY DO YOU NEED A BLOG? HOW CAN YOU LET PEOPLE KNOW? CAN YOU MAKE MONEY FROM A BLOG? CAN YOU MAKE MONEY FROM A BLOG? EXIT… FACEBOOK VS BLOG FACEBOOK VS BLOG

WHAT’S THE DEAL WITH A BLOG ANYWAY? KEYWORDS Web Log Personal website To post (add info) To blog (update a blog) Blogger (person who has one) Post or entry (item added) DEFINITION … Watch video & insert your definition here!

WHY DO YOU NEED A BLOG? BUSINESS First time online presence Hub for marketing & activites An education center To help customers Training Make money EDUCATION Improves writing skills Builds confidence as writers Take ownership of their writing Become better observers Encourage experimenting Encourage risk-taking Increase awareness of private & public writing 1/2

WHY DO YOU NEED A BLOG? PERSONAL To get a better job To start a new business To become a better writer To learn more about a group of people Gain influence Build a network Express yourself ( journal / diary ) Take control of your Online Identity Put simply, employers prefer to hire people with a positive online influence and blogging is the single best way to achieve that. Sometimes a blog starts out as a hobby only to become a full-time business. That’s what happened to Pat Flynn, who created a blog called Green Exam Academy simply to share his thoughts and insights on architecture. When Flynn was laid off from his job, he decided to take his blog a little bit more seriously and about one year later the blog had become a $100,000 per year business.Pat Flynn Green Exam Academy That type of growth isn’t typical. But Flynn’s story is a great example of how a simple blog can be the foundation for a thriving business if you’re willing to commit to it. EXAMPLE 2/2

FACEBOOK VS BLOG Stability

FACEBOOK VS BLOG Stability Bigger payoff

FACEBOOK VS BLOG Stability Bigger payoff SEO

FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life

FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed

FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub

FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more

FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more More clicking

FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more More clicking Reach multiple audiences

FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more More clicking Reach multiple audiences Control

CAN YOU MAKE MONEY FROM A BLOG?

It is possible There is no single way to monetize blogs There are no formulas Many niches monetize Most bloggers don’t make a full- time living from blogging It takes time to build It takes a lot of work Conclusions Yes, it is possible to make money blogging. There is an ever- increasing number of people making money from blogging at a part-time to full-time level — however they are still in the minority. Those who do make a living from blogging come from a wide range of niches, however one of the most common factors between them is that they’ve been at it for a long while.