McGraw-Hill/Irwin Business Research Methods, 10e Dosen: Prof. Dr. Ir. Ujang Sumarwan, MSc Chapter 16 Exploring, Displaying, and Examining Data
16-2 Learning Objectives Understand... That exploratory data analysis techniques provide insights and data diagnostics by emphasizing visual representations of the data. How cross-tabulation is used to examine relationships involving categorical variables, serves as a framework for later statistical testing, and makes an efficient tool for data visualization and later decision-making.
16-3 PulsePoint: Research Revelation 67 The percent of college students who see nothing unethical about swapping or downloading digital copyrighted files (software, music, movies) without paying for them.
16-4 Research Values the Unexpected “It is precisely because the unexpected jolts us out of our preconceived notions, our assumptions, our certainties, that it is such a fertile source of innovation.” Peter Drucker, author Innovation and Entrepreneurship
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