ARE 4356 Proposal II By Tia Blackmon
Politicians Discussing Global Warming, Berlin Germany 2011 by Issac Cordal
Follow the Leaders, Brussels, Belgium by Issac Cordal
The Office at Night 1985 by Victor Burgin
Gas Chamber 1986 by Luc Tuymans
Bloodstains 1993 by Luc Tuymans
Home and Away by David Rathman
Do Yourself a Favor and Never Learn to Cry by David Rathman
Unilever Marketing Campaigns
But ever since those ads appeared, ad critics and consumers have been wondering about how Unilever squares this advertising with advertising for Axe, whose overtly sexual ads often feature scantily clad, conventionally beautiful women who are seduced by men using Axe products. "How could the same company that launched Dove's Campaign for Real Beauty, celebrating women's natural appearance over media stereotypes, be behind the arguably degrading depictions of females in ads for Axe?" asked marketing experts from Northwestern's Kellogg School of Management in a 2012 case study.in a 2012 case study Dove responds to these criticisms by noting that each Unilever brand's advertising efforts "are tailored to reflect the unique interests and needs of its audience," as Dove Skin Vice President Fernando Machado writes in an to U.S. News. However, while Dove and Axe do have profoundly different ad strategies, Machado also says that Axe ads, like Dove's, aim at consumers' self esteem: "Young men, like women, frequently suffer from poor self-esteem, lack of confidence and poor body image. Our advertising is primarily designed to give them a boost of confidence." He also emphasizes that Axe ads are intended as being "tongue-in-cheek." -- US News Article
Dove Evolution Video Dove Sketches Video
Axe Clean and Dirty Ads. (n.d.). Retrieved October 10, 2014, from axe-clean-dirty-ads.jpghttp://dnews.us/wp-content/uploads/2014/07/ "Celebrating Curves Poster" for Dove (by Ogilvy & Mather Advertising). (n.d.). Retrieved October 12, 2014, from Dove - Evolution Commercial (higher quality). (n.d.). Retrieved October 11, 2014, from Dove Real Beauty Sketches. (n.d.). Retrieved October 8, 2014, from Kurtzleben, D. (2013, April 13). Do Dove and Axe Sell the Same Message? Retrieved October 8, 2014, from Orlando Museum of Art. (n.d.). Retrieved October 9, 2014, from stand-accidentshttp:// stand-accidents Smagula, H. (1983). Currents: Contemporary directions in the visual arts. Englewood Cliffs, N.J.: Prentice-Hall. Taylor, B. (2005). Contemporary art: Art since Upper Saddle River, NJ: Pearson Prentice Hall. VICTOR BURGIN FORMS OF TELLING. (n.d.). Retrieved October 9, 2014, from siegen.de/eng/press/press/press-releases/victor-burgin-forms-of-telling.htmlhttp:// siegen.de/eng/press/press/press-releases/victor-burgin-forms-of-telling.html Works :Issac Cordal. (n.d.). Retrieved October 8, 2014, from References