Property of MTRiP LLC ● ● Confidential Information 1 Interpreting & Understanding MTRiP Reports “What you Ought to Know” MTRiP Product Deep Dive

Data Driven Decision Making DATA INFORMATION KNOWLEDGE STRATEGY IMPLEMENT TRACK (internal) Research (External) 2 Property of MTRiP LLC ● ● Confidential Information

n 1. Econometrics – brief glimpse n 2. Reservation Activity Outlook n 3. Multi-Destination Comparative Report n 4. Daily Occupancy Report n 5. Locating the Products online n 6. Participation 3 Property of MTRiP LLC ● ● Confidential Information Interpreting MTRiP Reports “What You Ought to Know”

Econometrics What You Need to Know……. About the Market Place n Mountain-Specific Data ä Enplanements from Mtn Airports ä Mtn Town Retail & Lodging Taxable Sales n National Data ä Consumer Confidence ä Consumer Price Index, Travel Price Index, Lead & Coincident Economic Indices ä National Enplanement and Occupancy Rates ä Crude Oil Prices ä U.S. Real Foreign Exchange Rate 4 Property of MTRiP LLC ● ● ● Confidential Information

What You Need to Know about Current Events n Global, Economic and Market News n Gathered from Far and Wide…. n Edited for Mountain Travel Focus n Published Weekly on Mondays n Archived and Indexed n Fastest way to track what’s happening….. 5 Mountain Travel News Property of MTRiP LLC ● ● ● Confidential Information 5

n 1. Econometrics – brief glimpse n 2. Reservation Activity Outlook n 3. Multi-Destination Comparative Report n 4. Daily Occupancy Report n 5. Locating the Products online n 6. Participation 6 Property of MTRiP LLC ● ● Confidential Information Interpreting MTRiP Reports “What You Ought to Know”

7 Property of MTRiP LLC ● ● Confidential Information Interpreting MTRiP Reports “What You Ought to Know” Reservatons Activity Outlook n Tracks Occupancy, ADR and RevPar n Looks Forward 6 Months, back 6 Months n Compares Current Res on the Books to Previous Year to Date, and Last Season’s End n Uses Standard Metrics for Comparative Purposes n Resulting Reports Offer: ä Property Internal Pace ä Property vs Comp Set ä Resort Wide Aggregation ä Daily Occupancy Option ä Full Aggregate Comparison Anticipate the Future, Track the Past; Individually or against the Competition

Reservation Activity Outlook Report Set Interpreting the Report Standard Year over Year Comparison 8 Property of MTRiP LLC ● ● Confidential Information

Calendar is Bisected at the ‘as of’ date: Historic Actual on the left & On-The-Books on the right. 9 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

“Current Year” data is added Historic on left & OTB on right 10 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

“Prior Year” data as of the same month last year Historic on the left & OTB on the right 11 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Year over Year % Variance as a red line 12 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Prior Year Actuals are stacked on the Prio year OTB data set, providing pacing info 13 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Reservation Activity Outlook Set Index: n Reservations Activity Outlook ä Pacing Charts 14 Property of MTRiP LLC ● ● Confidential Information

Occupancy / Booking Pace Data 15 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Occupancy for Current Year as of 60 Days past 16 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Occupancy As Of the Report Date Added 17 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Prior Year Data Added 18 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Historic Actual Data Added 19 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

Destination Comparative Report Set Index n Multi-Destination Comparative Report ä Standard Charts 20 Property of MTRiP LLC ● ● Confidential Information

Benchmark Report Set Multi-Destination Comparative Report #1: Your Destination Occupancy and ADR vs all Others 21 Property of MTRiP LLC ● ● Confidential Information

Benchmark Report Set Multi-Destination Comparative Report #2: Year Over Year Variance Comparison 22 Property of MTRiP LLC ● ● Confidential Information

Destination Comparative Report Set Index n Daily Occupancy Reports ä Standard Charts 23 Property of MTRiP LLC ● ● Confidential Information

Benchmark Report Set Daily Occupancy Report #1: Standard Year over Year Comparison 24 Property of MTRiP LLC ● ● Confidential Information

Benchmark Report Set Daily Occupancy Report #2: Current Year Daily Occupancy Rates 25

Benchmark Report Set Daily Occupancy Report #3: Add Prior Year Occupancy Rates 26

Benchmark Report Set Daily Occupancy Report #4: Year over Year Variance is added 27

Benchmark Report Set Daily Occupancy Report #5: Add Historic Actual Occupancy 28

Benchmark Report Set Daily Occupancy Report #6: Year over Year Variance as of 30 Days Ago 29