Developing Global Marketing Strategies Chapter 16 Matakuliah: J0474 International Marketing Tahun: 2009

Bina Nusantara University 3 Learning Outcome Mc Donald’s Great Britain – The Turnaround

Bina Nusantara University 4 case Please, open your book. Cateora, Philip R. and John L. Graham, (2007), International Marketing, Supplementary Material, Page 654 Mc Donald’s Great Britain- The Turnaround

Bina Nusantara University 5 Questions 1.Identify the problems confronting Mc Donald’s U.K. and list them from the most to the least critical. for each problem identified, explain your reasoning. 2. Some problems you identified in question 1 may require a “ Quick fix” in the short run while others may require a major shift in company strategy. Assuming that you can’t focus on all the problems at once, suggest the order in which the issues should be addressed and suggest an approach to solving each problem.