Comparing the Resource-Based and Relational Views: Knowledge Transfer and Spillover in Vertical Alliances Strategic Management Journal, 29: 913–941 (2008) MA2M0102 吳佳蓁

Introduction

compare resource-based and relational perspectives to examine competitive advantages suppliers acquire knowledge to forge new capabilities and attain performance improvements firms earn advantages by forging new capabilities through knowledge acquisition (Anand & Khanna, 2000; Dussauge, Garrette, & Mitchell, 2004; Dyer & Hatch, 2006; Grant, 1996; Hatch & Dyer, 2004; Kale, Singh, & Perlmutter, 2000; Khanna, Gulati, & Nohria, 1998; Mowery, Oxley, & Silverman 1996, 1998; Simonin, 1999, 2004; Spender, 1996; von Hippel, 1988)

Literature review

Literature review (1/8) Collective knowledge in buyer-supplier partnerships knowledge acquisition redeploy-able performance relational performance Hypothesis 1:

Literature review (2/8) Joint knowledge acquisition and relational performance When suppliers develop knowledge acquisition efforts jointly with a given buyer, they are more likely to attain relational performance gains with that buyer. Anand and Khanna (2000) explain that alliance partners observe greater knowledge transfer effects over time, as their learning alliance becomes more efficient.

Literature review (3/8) Joint knowledge acquisition and relational performance Hypothesis 2: Joint buyer supplier knowledge acquisition relational performance redeploy-able performance

Literature review (4/8) Joint knowledge acquisition efforts and dyad- specific assets and capabilities Joint buyer-supplier knowledge acquisition efforts not only have a direct effect on a supplier’s relational performance (2), but also positively relate to a supplier’s investments(3a) in dyad-specific assets and capabilities, which in turn further enhance supplier relational performance (3b).

Literature review (5/8) Joint knowledge acquisition efforts and dyad- specific assets and capabilities Hypothesis 3a: Joint buyer-supplier knowledge acquisition Supplier dyad-specific assets and capabilities

Literature review (6/8) Supplier dyad-specific assets and capabilities, and relational performance Hypothesis 3b: Supplier dyad-specific assets and capabilities relational performance redeploy-able performance

Literature review (7/8) Dyad-specific assets and capabilities and alliance governance mechanisms Hypothesis 4a: Supplier dyad-specific assets and capabilities Buyer-supplier relational governance mechanisms

Literature review (8/8) Dyad-specific assets and capabilities and alliance governance mechanisms Hypothesis 4b: relational performance redeploy-able performance Buyer-supplier relational governance mechanisms

Data and Methods

Data and Methods (1/2) 500 firms producing goods that involve machining, stamping, or cutting of basic material (e.g., sheet metal), and assembly of a component. Response rate was just above 50 percent, yielding 253 responses. Research design and data collection

five-point Likert scale, where 1 represents ‘not at all,’ and 5 ‘to a large degree.’ Data and Methods (2/2) Measures Control variables 1.Firm size 2.Importance of customer 3.Competitive pressure SEM

Results

Results (1/9) Results of hypotheses tests- hy1 knowledge acquisition redeploy-able performance relational performance F1F5 = 0.185, t = 3.528, p < F1F6 = , t = , p>0.1 (F1) (F5) (F6)

Results (2/9) Results of hypotheses tests- hy2 Joint buyer supplier knowledge acquisition relational performance redeploy-able performance F2F5 = 0.028, t = 0.545, p > 0.1 F2F6 = 0.110, t = 2.218, p < (F2) (F5) (F6)

Results (3/9) Results of hypotheses tests- hy3a Joint buyer-supplier knowledge acquisition Supplier dyad-specific assets and capabilities F2F3 = 0.194, t = 3.092, p < (F2)(F3)

Results (4/9) Results of hypotheses tests- hy3b Supplier dyad-specific assets and capabilities relational performance redeploy-able performance F3F5 = , t = , p > 0.1 F3F6 = 0.262, t = 4.498, p < (F3) (F5) (F6)

Results (5/9) Results of hypotheses tests- hy4a Supplier dyad-specific assets and capabilities Buyer-supplier relational governance mechanisms F3F4 = 0.177, t = 2.859, p < (F3) (F4)

Results (6/9) Results of hypotheses tests- hy4b relational performance redeploy-able performance Buyer-supplier relational governance mechanisms F4F5 = , t = , p > 0.1 F4F6 = 0.209, t = 3.499, p < (F4) (F5) (F6)

Results (7/9) Results of hypotheses tests △X△X △ df p-value Hy1 (supported) < Hy2 (NOT supported)1.5861> Hy3a (supported) < Hy3b (supported) < Hy4b (supported) < > 3.85

Results (8/9) Results of control variables relational performance redeploy-able performance Firm size Importance of customer Competitive pressure p > 0.10 p < 0.01 p > 0.10 p < p < 0.01

Results (9/9) What the results mean importance of buyer-supplier knowledge transfer alliances → relational performance alliances → assets and capabilities assets and capabilities → relational performance assets and capabilities → governance mechanism governance mechanism → relational performance

Discussion & Conclusion

tacit, team-based capabilities attain competitive advantages acquired capabilities are redeployable, rendering improvements on a supplier’s performance Discussion and conclusion (1/3)

Discussion and conclusion (2/3)

Limitations and directions for future research This study is limited to an analysis of suppliers’ asset investments and relational mechanisms; it thus may have missed the effects of buyers’ complementary asset investments. Discussion and conclusion (3/3)

References

Anand BN, Khanna T Do firms learn to create value? The case of alliances. Strategic Management Journal March Special Issue 21: 295–315. Dussauge P, Garrette B, Mitchell W Asymmetric performance: the market share impact of scale and link alliances in the global auto industry. Strategic Management Journal 25(7): 701–711. Dyer JH, Hatch NW Relation-specific capabilities and barriers to knowledge transfers: creating advantage through network relationships. Strategic Management Journal 27(5): 701–719. Grant R Toward a knowledge-based theory of the firm. Strategic Management Journal Winter Special Issue 17: 109–122. Hatch NW, Dyer JH Human capital and learning as a source of sustainable competitive advantage. Strategic management journal 25(12): 1155–1178. References (1/3)

Kale P, Singh H, Perlmutter H Learning and protection of proprietary assets in strategic alliances: building relational capital. Strategic Management Journal March Special Issue 31: 217–237. Mowery DC, Oxley JE, Silverman BS Strategic alliances and interfirm knowledge transfer. Strategic Management Journal, Winter Special Issue 17: 77–91. Mowery DC, Oxley JE, Silverman BS Technological overlap and interfirm cooperation: implications for the resource-based view of the firm. Research Policy 27(5): 507–523. Simonin BL Ambiguity and the process of knowledge transfer in strategic alliances. Strategic Management Journal 20(7): 595– 623. Simonin BL An empirical investigation of the processes of knowledge transfer in international strategic alliances. Journal of International Business Studies 35(5): 407–427. References (2/3)

Spender J-C Competitive advantage from tacit knowledge? Unpacking the concept and its strategic implications. In Organizational learning and competitive advantage, Moingeon B, Edmondson A (eds). Sage: Newbury Park, CA; 56–73. Von Hippel E The Sources of Innovation. Oxford University Press: New York. References (3/3)

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