© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Brian Levy VP and CTO Hewlett Packard Communications Media and Entertainment

The Digital content revolution The World of digital content, is just beginning…. Millions of consumers now download digital music Ring tones make more revenue than the music itself Studios are rethinking their models re. distribution across, Cinema, DVD, Cable, Internet Regionality is becoming obsolete Traditional TV companies are going on line Broadcasting and the internet are converging

Digital content moves across devices In just a few years we have seen dramatic changes in the way media is consumed and distributed

The Increasing value of digital content Screen Digest, a leading source of research on global audiovisual media, estimated value of broadband (and only that one distribution channel) content will increase in Europe from nearly $200 million in 2005 to $2.5 billion in 2010, Layer on top the multibillion-dollar market opportunity from additional content distribution channels such as cell phones, iPods, and PlayStationPortable (PSP) devices, among others, and the value grows almost exponentially in the next few years…

The Digital Media Value Chain

Digital revolution for New Media

and dreamworks

Studio Problem: Complex, Expensive, Nonstandard infrastructure

Customer-Driven Development

HP provides both services and platforms for this emerging market place HP Digital Vault Services HP Video Merchant Services HP Digital Media Solution A managed service or a platform we offer both……

HP Digital Vault Services For Rich Media Content owners, Who need to digitally store assets and monetize them through emerging consumer and B2B distribution channels, The HP Digital Vault Service (DVS) Is a pay-per-use media storage, transformation, and order fulfillment service that will be delivered in an outsourced model and maintained within a studio-specific Digital Vault that HP creates and operates in an off-lot HP data center. DVS aims to reduce expenses, optimize processes, minimize piracy, and speed time to market for new media products and value-added services. Unlike in-house technical operations and existing media services companies, DVS provides reduced cost through transparent pricing and predicable service levels enabled by our scalable infrastructure and IT management expertise.

Video Merchant Services This innovative service offering encompasses all functionality essential to an integrated digital media distribution and retailing platform spanning both physical and electronic formats This includes digital content ingestion and repository, asset management catalog and rights availability, content translation/transcoding, business and customer systems integration, web-based merchandising solutions, and physical and electronic fulfillment. With these services, video merchants can expand their consumer offerings to a much larger "digital catalog" without the risk of investment in physical merchandising systems and inventory. Retailers, for instance, can use Video Merchant Services to offer consumers a vast library of entertainment content with fast availability, without stocking shelves full of DVDs in multiple SD and HD formats.

HP Digital Entertainment Services Service Architecture and Market Focus

HP Digital Media Solution (DMS) Pre-packaged Media solutions addressing the different business or functional areas of media/telco industry Built from various combinations of native DMS services, applications and third-party services via software adapters Offer customers and their communities the ability to produce and manage content and media in the Digital domain using commercially off the shelf products and applications Web service * compliant SOA; simplifying integration with existing media applications and tools Fully functional Media solution addressing the different business or functional areas of media/broadcast/telco industries DMS Syndicate edition Digital Media Solution DMS Archive editionDMS IPTV editionDMS Mobile editionDMS … edition

HP Digital Media Solution Live Capture (SDI) Tape Capture (SDI) Live Capture (Multicast) Watched folder Content upload Left-hand workflow DMS Media Workflow service Content (Show) Catalogue DMS Syndication Manager DMS Syndication Service Right-hand workflow Content Processing Service

The challenge - Media Workflow Today

Simplified, structured Media Workflow with DMS

HP Digital Media Solution (Syndication) Collection 2 Collection 4 Collection 1 Collection 21 Collection 54 Collection 15 Collection 10 BSC accounts Show Catalogue Subscriptions Profiles Account 1 Subscriptions Profiles Account 2 Subscriptions Profiles Account N Collections Programme 1 Programme 300 Programme 301 Programme 56 Programme 9007 Programme 23 Programme 45 Right hand workflow

HP Digital Media Solution (Syndication) Collection 1 Collection 2 Collection 4 Collection 1 Collection 21 Collection 15 Collection 54 Collection 15 Collection 10 Content profile Metadata profile Delivery profile Default profile BSC account Subscription manager Subscription 1 Subscription 2 Subscription 3 Profile 1 Profile 2 Profile 1 Profile manager

HP Digital Media Solution Roadmap DMS Content Creator DMS Mobile Edition DMS IPTV VOD Edition DMS IPTV Live Edition DMS Advertising edition DMS Syndicate Edition DMS Archive Edition ADDITIONAL SERVICES Storage policy service

EMEA Telco Telco with 29 million customers, it the largest provider of voice, data and multimedia services in its country. It has launched an Internet Protocol (IP) based video-on-demand (VOD) TV service to 6 million broadband customers.

Starz Entertainment

Unlocking customers digital media potential….. Modular, flexible, & standards-based services and solutions Supported by end-to-end consulting and integration capabilities We have the ability to leverage HP services and solutions over the complete digital value chain And a wealth of experience in architecting, deploying, and supporting digital media solutions for customers worldwide HP has the intellectual property, best-in-class partnerships and capability to deliver end-to-end solutions in the digital media market …