Profile

 established in 1974  the 36 th Reiseakademie in 2008 will take place in Toronto, Canada  best known promotion event in the travel industry in Germany / Austria facts and figures

sales improvement for the hosting hotel e.g. The Jumeirah Beach Hotel (Dubai): DERTOUR turnover EUR in one year (i.e roomnights) facts and figures  sales improvement for the hosting destination of 20-70% following the event e.g.DublinDERTOUR sales increase by 65% TorontoDERTOUR sales increase by 32% DubaiDERTOUR sales increase by 65% Nordic Countries (incl. Finland) DERTOUR sales increase by 45% ChinaDERTOUR sales increase by 70%

hosting destinations

 live-experience of the host country  basic and advanced training for active selling of holiday packages  conveyance of information and relevant details about the new DERTOUR programs and the products of partners / suppliers in an interactive way  improvement of product knowledge  improvement of future sales  strengthening of the relationship between DERTOUR, partners and qualified counter staff  live-experience of the host country  basic and advanced training for active selling of holiday packages  conveyance of information and relevant details about the new DERTOUR programs and the products of partners / suppliers in an interactive way  improvement of product knowledge  improvement of future sales  strengthening of the relationship between DERTOUR, partners and qualified counter staff purpose

basics  the DERTOUR Reiseakademie is a training event organized by DERTOUR for 696 travel agents (will be divided in groups of 12)  duration: two terms; each of seven days / six nights  time-frame: mid of November until mid of December (depends on local conditions, e.g. holidays, fares)  program: depends on hosting destination; if possible half day workshops and half day excursions / social events

organizational structure time pre tours 1 st term pre tours 2 nd term during main event 1 st term post tours 1 st term during main event 2 nd term post tours 2 nd term main event 1 st term official opening international workshops half day excursions closing ceremony main event 2 nd term official opening international workshops half day excursions closing ceremony

 696 qualified travel agents (348 each term) of active counter staff (selected from over travel agencies in Germany, Austria and neighbouring countries)  60 important partners / suppliers from different fields of tourism  70 DERTOUR product managers and DERTOUR staff  altogether approx. 480 persons per term  in addition journalists of well-known travel magazines in Germany and Austria (participating normally end of first term and beginning of second term)  696 qualified travel agents (348 each term) of active counter staff (selected from over travel agencies in Germany, Austria and neighbouring countries)  60 important partners / suppliers from different fields of tourism  70 DERTOUR product managers and DERTOUR staff  altogether approx. 480 persons per term  in addition journalists of well-known travel magazines in Germany and Austria (participating normally end of first term and beginning of second term)participants

 minimum DERTOUR turnover and increased sales figures in different categories  at least two years of active counter experience  application and successful answering of questionnaire handbook with specific questions regarding DERTOUR and partners  additional questionnaire handbook for destination only  minimum DERTOUR turnover and increased sales figures in different categories  at least two years of active counter experience  application and successful answering of questionnaire handbook with specific questions regarding DERTOUR and partners  additional questionnaire handbook for destination only qualification of participants

statistics

main event contest activities hosting city / area  familiarizing activities in the hosting destination  social events  special workshop / presentation of the hosting country activities hosting destination / country  pre and post convention tours organized and handled by the hosting country in cooperation with DERTOUR product management  familiarizing activities in the hosting destination  social events  special workshop / presentation of the hosting country activities hosting destination / country  pre and post convention tours organized and handled by the hosting country in cooperation with DERTOUR product management  to motivate participants workshops, questionnaires and further activities are tied up in group- and individual contests

main event  training based on the products featured in DERTOUR programs  30 workshops organized by DERTOUR and its partners  each workshop consists of one DERTOUR employee and one or two partners  rotation every 25 minutes in groups of 12 participants workshops multivision show  multivision show presenting the new DERTOUR program together with a summary of the highlights of the destination

transportation  air-/ rail transportation for approx. 840 persons  busses for transportation during the Reiseakademie per term (depending on seating capacity) transportation  air-/ rail transportation for approx. 840 persons  busses for transportation during the Reiseakademie per term (depending on seating capacity) facilities required

accommodation  145 single rooms (for partners / suppliers, DERTOUR staff members, journalists, VIPs) and 175 twin bedded rooms (for agents) – should be in one hotel. If two (maximum) hotels are required, both should be in close vicinity (walking distance) accommodation  145 single rooms (for partners / suppliers, DERTOUR staff members, journalists, VIPs) and 175 twin bedded rooms (for agents) – should be in one hotel. If two (maximum) hotels are required, both should be in close vicinity (walking distance) facilities required

other  30 workshop-rooms of at least 35 m², bathroom, wardrobe or kitchenette not included (could be in hosting hotels, convention centre or similar)  3 rooms (used as offices)  storage for technical equipment (approx. 10 tons of freight) incl. repair shop in the same building where workshops will take place  restaurants, conference halls, ballrooms, cinemas for people (unique sites for Official Opening, f&b functions, presentations, Closing Ceremony, multivision show) other  30 workshop-rooms of at least 35 m², bathroom, wardrobe or kitchenette not included (could be in hosting hotels, convention centre or similar)  3 rooms (used as offices)  storage for technical equipment (approx. 10 tons of freight) incl. repair shop in the same building where workshops will take place  restaurants, conference halls, ballrooms, cinemas for people (unique sites for Official Opening, f&b functions, presentations, Closing Ceremony, multivision show) facilities required

handling agency (preferably DERTOUR incoming operator)  for organizational tasks in cooperation with the DERTOUR sales promotion team  tour guides (if possible German-speaking, at least English- speaking) for pre and post tours and main event handling at destination

 between one and four nights ( to stagger flights)  all tours should refer to DERTOUR programs  small groups between 12, 24, 36 and 48 people (70-90% of agents will apply for tours)  moderate flat rate can be charged to agents (fee per night max. 30 USD)  pre tour for partners (if applicable, about 15 people) for three / four days; arrival at hosting hotel two days prior the main event for setup  between one and four nights ( to stagger flights)  all tours should refer to DERTOUR programs  small groups between 12, 24, 36 and 48 people (70-90% of agents will apply for tours)  moderate flat rate can be charged to agents (fee per night max. 30 USD)  pre tour for partners (if applicable, about 15 people) for three / four days; arrival at hosting hotel two days prior the main event for setup pre and post tours

tours must include...  German- or English speaking tour guide  transfers and all entrance fees  hotel accommodation in twin-bedded rooms / inspections (should be included in the DERTOUR program)  half or full board tours must include...  German- or English speaking tour guide  transfers and all entrance fees  hotel accommodation in twin-bedded rooms / inspections (should be included in the DERTOUR program)  half or full board pre and post tours

contribution hosting destination  rooms incl. breakfast  workshop-rooms incl. offices  meals and beverages  local excursions  local transportation for about 840 people  tour guides  pre and post tours (excl. tour for partners)  entertainment contribution hosting destination  rooms incl. breakfast  workshop-rooms incl. offices  meals and beverages  local excursions  local transportation for about 840 people  tour guides  pre and post tours (excl. tour for partners)  entertainmentfinancing

...I am totally impressed by the destination, the program and the perfect organization of the Reiseakademie......It is always a big honour to be participant of the Reiseakademie. I am now able to perfectly inform my customers about the destination......It was the most impressive and best organized event I ever took part in......I would like to thank you for an unforgettable time......The Reiseakademie was a very good combination of work, hotel inspections and sightseeing......I am totally impressed by the destination, the program and the perfect organization of the Reiseakademie......It is always a big honour to be participant of the Reiseakademie. I am now able to perfectly inform my customers about the destination......It was the most impressive and best organized event I ever took part in......I would like to thank you for an unforgettable time......The Reiseakademie was a very good combination of work, hotel inspections and sightseeing... comments of travel agents