Running a Workshop Program 2013 National Leadership Conference John Kiley, District Director, North Carolina Ed Reardon, Past Workshop Chair, Orange County, CA

Grow Your Brand Workshops increase your awareness among the business community More workshops lead to more: F2F clients Members Sponsors Presenters

Any chapter can increase workshop count We present just a few examples that are easy to implement using partnerships: Educational Institutions Libraries Constant Contact Grow Your Brand

Orange Co., CAChapel Hill, NC Population Covered 3,090,000204,000 Number of Offices 181 Number of Mentors Admin Staff11

FYOrange Co., CAChapel Hill, NC Number of Workshops (est.)110 (est.) Number of Attendees , ,800 (est.)1080 (est.)

Orange Co., CAChapel Hill, NC Workshop to Volunteer Ratio 3 : 14 : 1 Attendees as % of Local Population 0.34%0.50%

Chapel Hill: In Detail Free workshops & Internal Presenters only Principal partners: UNC Kenan Flagler Business Durham Tech Chatham County College Local Incubators NC Employment Security

Chapel Hill: In Detail Programs Offered: Business Plan Development Planning and Execution Brand Management Introduction to SCORE

What’s Worked – College Partnership Students become clients Teachers become Mentors Mentors become TA’s (teaching assistants) A Thousand Years of Experience This process bridges the “age gap.”

Orange County: In Detail Mixed Business Model: free and paid workshops Internal Resources Workshop Management Team Presenters Marketing

Orange County: In Detail Partnerships Non-SCORE Presenters Libraries City Halls Universities Constant Contact

Orange County: In Detail Events: Social Media Days Women Business Owners Annual Conference CEO Forum Women in Business Networking Breakfasts

What’s Worked - Library Partnership FYWrkshpsAttendeesComment st full yr locations

What’s Worked - Library Partnership Public library Bylaws forbid user charging for an event. Library generally charges rental fee, but waived for SCORE because we foster business in its community. “User Friendly” location Easy to implement

What’s Worked – Constant Contact Partnership FYWrkshpsAttendeesComment mos June YTD

What’s Worked – Constant Contact Partnership CC provides speakers expert in social marketing. All are independent business folks. Speakers do not “sell” their service. SCORE OC provides location and logistics CC and SCORE OC market Seemingly insatiable demand for social media marketing workshops

Summary Create strategic partnerships – either for presenters, space or marketing purposes Know the needs of your partners. Do Marketing Tap members who are doers

Summary Do not just teach but Promote: Promote – before to attract attendees Promote – afterwards to attract new mentors Promote – afterwards to get community recognition

What You Can Do Now Partner with a library for a free location Partner with Constant Contact to source social media marketers Partner with your university or community college

Collaboration Who is running a unique workshop? Are you willing to share your successful presentation?