An introduction in Intellectual Property Presented by: René de Torbal, By assignment of TU/e Industrial Design An introduction in Intellectual Property Presented by: René de Torbal, By assignment of TU/e Industrial Design

Valorization & Technology Transfer Spreading and proofing of innovations resulting from research- or educational projects exploitation and development thereof within contexts such as business, governmental or non- governmental organizations and follow up studies. Examples: – Establish a patent and license out – Publish a work book for companies (workable version of thesis) – Publish a book for interested people – Build a website – Sell the idea – Start a company, produce and sell products or services

Who will help me? Isn’t that just a lot of red tape? Can I publish project results on the Internet? Where does innovation start? What is Intellectual Property (IP)? What is confidential information? Why should I bother about IP? Are there any IP rules?

Innovation New ideas, methods or devices Result of creative/design process Industrial Design aims at innovative products systems and services Everyone is involved in this process: – Students – Coaches – Researchers – Experts – Assigners – Clients

Intellectual Property property (as an idea, invention, or process) that derives from the work of the mind or intellect; an application, right, or registration relating to this. copyrights patents trademarks design rights

The importance of IP Without establishing Intellectual Property rights, innovation will either end up gathering dust or will leak away to the market without any credits (and benefits) for you or the ID department Being acknowledged as the author or inventor of innovation helps you in promoting your competencies.

IPRs copyrights patents trademarks design rights

Patents

PAGE 9 Exclusive right: The right to forbid others Invention: something new, inventive and industrially applicable Limited area: Limited to the country where the patent is issued Limited period: In general valid for 20 years after filing for patent Making, using or selling: Including importing. Authorisation: For example by giving a license for making and selling in return for money A patent is a title granting its holder the exclusive right to make use of an invention in a limited area and to a limited period by excluding others from making, using or selling without authorisation Patent Definition

Patent Wars

Inventions & Patents Little exercise: Train couplings

Classic coupling Image source: DgodCh9Zyw

Using magnets instead Image source: childrens-wooden-magnetic-toy-train--coloured.jpg

Run into new problems Image source:

Challenge To design a coupling for trains which make it easy for children to couple train coaches When using magnets, the coaches should stay connected, even in curves and hills, so maximum contact between magnets is required Connection of coaches should be possible in both directions knowing that a magnet has a north and south pole.

Take 5 Think of a solution!

Learning Curve Int. Patent appl. Patent source: ue&locale=en_EP&FT=D&date= &CC=EP&NR= A2&KC=A2

IPRs copyrights patents trademarks design rights

PAGE 21 Primary purpose is to build company’s identity: a sign distinguishes your goods (products) or services from those of your competitors. Registering your trademark at e.g. Benelux Office for Intellectual Property (BOIP) gives you the exclusive right to use the trademark for certain goods (products) and services within the Benelux. Valid for 10 years in Benelux, infinitely extensible per 10 years ™  Trademarks

IPRs copyrights patents trademarks design rights

PAGE 23 An industrial design is the ornamental or aesthetic aspect of an article. A design has to be registered to get better protection. 3D (shape or surface), or 2D (patterns, lines or color). Examples: technical and medical instruments, watches, jewelry, house wares, electrical appliances, vehicles, architectural structures, textile designs, leisure goods. Design right does not protect any technical features. 5 years extensible up to 25 years. Design Rights

IPRs copyrights patents trademarks design rights

PAGE 25 Automatically comes to life Original work Examples: – literary works – musical works, including any accompanying words – dramatic works, including any accompanying music – pantomimes and choreographic works – computer databases – pictorial, graphic, and sculptural works – motion pictures and other audiovisual works – architectual works – sound recordings Copyrights

IP Rules TU/e owns all project results (you have waved your rights) You should inform ID if you think you have invented something If the invention is worth protecting we will try to file a patent and you will be mentioned as the inventor You will benefit from profit we make with the patent Copyrights are IP and thus owned by TU/e You may not give away this right and need to ask for permission to publish or to share confidential information. You should acknowledge other people’s IP. Take care with copying of pictures of the Internet Never give the impression that you are the author of a copied piece of literature or picture (beware of plagiarism) Ask permission before entering a design competition

Confidential Information Confidential is every innovation created by you and your fellow (junior) employees and Information which is given to you by a third party and indicated as confidential Before publishing or sharing any confidential information you should check with your coach and/or me If you share (authorized) confidential information, indicate the information as confidential Use a Non-Disclosure Agreement (NDA) before sharing confidential information with external experts, clients, test-users etc. When asked to sign an NDA by a third party, consult your coach or me.

In short Innovation is a joint effort TU/e is owner of all Intellectual Property (IP) of project results Innovation + IP = Opportunities TU/e has IP rules, just like industry Confidential is every innovation created by you and your fellow (junior) employees It is better to be save than sorry before publishing (e.g. on the Internet) ID is doing its best to help you to handle IP issues For IP issues ask your coach

Roles, People & Places You Your Coach Departmental Office (Faculteitsbureau) ID Education TU/e Innovation Lab Copyright Coach, TU/e Library