Recruiting International Students Zull Dhanji Success Education Consultants Kenya 1

Presentation Success Education Consultants What do students look for – Destination – Institution – Costs – Social & recreation Reaching the wider market What recruitment agencies can do Conclusions 2

Success Education Consultants Based in Nairobi Presence in eight countries Recruit for UK, Dubai and Mauritius Already sent over 250 students (3 years) Good feedback so far Great opportunities 3

What do students look for? Destination Welcoming, good climate, & developed Quality Institutions Transport & communications links Diversity & food availability Good living standards General safety & medical cover Work opportunities Streamlined visa procedures Scholarships/discounts 4

What do students look for? Institution Strong brand good reputation Internationally recognised qualifications Good facilities Good faculty/support staff Accommodation Placements, internships & employment Flexible payment plans Pastoral care 5

What do students look for? Costs Low tuition fee Low accommodation costs Affordable living Travel locally Communications Low cost recreation Low international travel costs 6

What do students look for? Social & recreation Acceptability, welcome & understanding Social interaction-learn from others Recreation low cost-sport, gym facilities Cinema, drama & cultural events Clubs, societies, live performances Good media coverage of overseas events Food fairs, low cost food sources Expectations need to be managed 7

Reaching the wider market Direct marketing has limited reach Social media still growing Must have user friendly website Use good established agents Strengthen brand “Study in Mauritius” Events must be focused and regular Increase reach go further Respond quickly Offer scholarships 8

What agents can do? Information resource for institution Market & recruit Limited programme selection help Reach parts you cannot All year presence in the market Interview students Meet parents Visa counselling and travel 9

Recruitment agencies Can ruin your reputation Always obtain references Evidence of student satisfaction Ethical behaviour Use mystery shoppers Monitor referrals Try and visit at least once per year 10

Conclusions Mauritius- Good student destination A lot done, lot more needs to be done Strategy for recruitment essential Build the brand Socially and culturally more required Regular events Appoint good agents Publish the successes widely 11

Thank you for listening! 12