46th AFP International Conference on Fundraising March 29 – April 1, 2009 New Orleans, Louisiana 46th AFP International Conference on Fundraising March 29 – April 1, 2009 New Orleans, Louisiana From Boomers to Echo Boomers: Finding Major Donors Across the Generations June Bradham, CFRE President and Founder, Corporate DevelopMint Tucker Branham Consultant, Corporate DevelopMint Rachel Hutchisson Director of Corporate Relations and Philanthropy Blackbaud

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Reaching Donors—Current and New  Meet the Generations Baby Boomer Generation X Millennial  Review Case Study  Practical Strategies  Q & A

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Meet your donors

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I......am a baby boomer

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Boomers and Giving

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I......am generation x

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — a millennial I…

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING —

Boomers  Provide useful information  Demonstrate your prestige and sound reputation  Assure them their gift will be used ethically and usefully  Give them the tools to make an informed decision  Build social events around the mission/story  Show them they are in good company  Give them an opportunity to leave a legacy

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Generation X  Build a forum for people with shared experiences  Allow people to tell their stories (which is really YOUR story)  Provide searchable info (like google)  Support their work/life balance—offer good things for their kids to do  Tie need to an issue, not a building/project  Demonstrate ROI  Help them teach their kids to give  Help them establish or grow their social networks

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Millennials  Make it real and personal  Create opportunity to build/add to a social network  Give them ways to retell the story  Offer opportunity to give in small amounts  Introduce them to volunteer opportunities  Make giving fun, it needs to have an impact  Invite young people to join boards  Encourage young people to give social, intellectual, and creative “gifts” too  Create multiple avenues for giving (website, Facebook,YouTube, text messages, paper invitations, personal contact) and record giving/communications preferences

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING —

Practical Strategies: Plan  Plan  Data  Technology

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Practical Strategies: Plan

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Invest in Data: Propensity to Give – Major Gifts

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Invest in technology

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Practical Strategies: Things You Can Do Today  Keep your data clean  Record (or estimate) ages  Target by generation  Adapt case for support to specific segment  Modify website to appeal to multiple generations

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — June Bradham President and Founder Corporate DevelopMint 49 Calhoun Street – Suite C Charleston, SC Tucker Branham Consultant Rachel Hutchisson Director, Corporate Relations and Philanthropy Blackbaud, Inc Daniel Island Drive Charleston, SC , ext