THE ROLES OF ENFORCEMENT AND PUBLIC INFORMATION VIETNAM – A CASE STUDY Greig Craft President Asia Injury Prevention Foundation

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Presentation transcript:

THE ROLES OF ENFORCEMENT AND PUBLIC INFORMATION VIETNAM – A CASE STUDY Greig Craft President Asia Injury Prevention Foundation

MANDATORY HELMET USE

LOW COST INTERVENTION HIGH INVESTMENT RETURN IMMEDIATE IMPACT

VHWC VIETNAM HELMET WEARING COALITION

Stupid

15 / 12 / 07

> 95% HELMET COMPLIANCE

24% REDUCTION IN INJURIES

14% REDUCTION IN FATALITIES

$271 MILLION DOLLARS SAVED

14,000 LIVES SAVED 670,000 SERIOUS INJURIES PREVENTED 1,000,000 CHILDREN PROTECTED 10,000,000 CHILDREN WITH ROAD SAFETY EDUCATION

THANK YOU aipf-vietnam.org Asia Injury Prevention Foundation A member of the Make Roads Safe Campaign, Safe Kids Worldwide network, and founder of the Vietnam Helmet Wearing Coalition