SOAK, WASH, RINSE, SPIN The Tolleson Method of Design

The Tolleson Method  SOAK, WASH, RINSE, SPIN

SOAK ideation

WASH design

RINSE iteration

SPIN production

The Liz Claiborne Account  Immersion into Liz Claiborne's culture educated the studio about the company's long history, audience, market, and competition, all of which had shaped its brand identity over the years.

Moving the mark toward a position highly relevant to contemporary women, hundreds of flower, flame, gem, star and geometric shapes were generated.

The soft, streamlined triangle that emerged was widely applied, on everything from signage to labels to hang tags, over a period of several years.

DIFFERENTIATE  How do business, companies and organizations differentiate themselves from their competitors?  What can designers do to make their projects, designs, customers, stand out from the crowd?  What design principles are used to make objects stand out?  How do business, companies and organizations differentiate themselves from their competitors?  What can designers do to make their projects, designs, customers, stand out from the crowd?  What design principles are used to make objects stand out?

COLLABORATE  How did Tolleson Design collaborate with Liz Claiborne to develop a new design?  How can a group of designers collaborate on a projects to come up with a unique design?  What are the benefits of collaborative design?  How did Tolleson Design collaborate with Liz Claiborne to develop a new design?  How can a group of designers collaborate on a projects to come up with a unique design?  What are the benefits of collaborative design?

INNOVATE  Where do you go for innovative ideas in design?  Who do you respect for creating innovative ideas in society?  What skill set is used to innovate?  Where do you go for innovative ideas in design?  Who do you respect for creating innovative ideas in society?  What skill set is used to innovate?

VALIDATE  As a design team what did Tolleson design do to validate the Liz Claiborne company for their customers in the logo re-design?  What are some products that customers rely on to remain the same?  What are some products that customers rely on to constant change and be updated?  As a design team what did Tolleson design do to validate the Liz Claiborne company for their customers in the logo re-design?  What are some products that customers rely on to remain the same?  What are some products that customers rely on to constant change and be updated?

CULTIVATE  How are design ideas and images changes cultivated in an organization?  What ways do music recording stars cultivate their music with their fans?  How do sports clothing manufacturers do to cultivate a loyalty to their brands?  How are design ideas and images changes cultivated in an organization?  What ways do music recording stars cultivate their music with their fans?  How do sports clothing manufacturers do to cultivate a loyalty to their brands?