D EPARTMENT OF T OURISM LOCAL TOURISM PRODUCTS AND SERVICES

D EPARTMENT OF T OURISM CL’s Strategic Location Proximity to Metro Manila Gateway to the rest of North Luzon from Metro Manila The only region that has access to both the Pacific Ocean in the east and China Sea in the west

D EPARTMENT OF T OURISM Located at the heart of Asia

D EPARTMENT OF T OURISM Political Subdivision

D EPARTMENT OF T OURISM LOCAL TOURISM SERVICES - Services you give to a tourist or a customer - Accommodation establishments, inbound, domestic and outbound travel operators, tourist transportation units, tour guides, etc.

D EPARTMENT OF T OURISM Accredited Establishments Accredited Establishments a s of February 2013 PROVINCEHOTELSRESORTSAPARTMEN/ HOTELS APARTELS PENSION HOUSES TOURIST INNS TRAVEL & TOUR AGENCIES TOURIST LAND TRANSPORT OPERATORS TOUR GUIDES TERTIARY HOSPITALS MEDICAL CONCIERGES SPARESTAURANTSTOTAL AURORA BATAAN BULACAN NUEVA ECIJA PAMPANGA TARLAC ZAMBALES TOTAL

D EPARTMENT OF T OURISM Available Tourism Services in Region 3 as of November 2012 Number of Establishments AuroraBataanBulacanNueva EcijaPampangaTarlacZambalesSubic Hotels Tourist Inns Lodging houses Motels Apartelle Dormitory Health & Wellness Resorts Travel Agencies Special Interest TRE/Restaurant Shops MICE Centers Land Tarnsport Sea Transport Air Transport

D EPARTMENT OF T OURISM LOCAL TOURISM PRODUCTS - Necessary for the tourist during their travel activity - Built or natural attractions, tours and packages, etc.

D EPARTMENT OF T OURISM Nature based Tourism Cultural Tourism Sun and Beach Tourism Cruise Tourism Shopping, Leisure and Entertainment MICE Health and Wellness Nautical Tourism The Market-product analysis suggests prioritizing Eight tourism products enriching the tourist experience and boosting product diversification

D EPARTMENT OF T OURISM Central Luzon Tourism Cluster Central Luzon Tourism Cluster Clark International Airport Tourism Development Areas: TDA 1: Subic – Clark – Tarlac Corridor TDA 2: Nueva Ecija TDA 2: Pampanga TDA 4: Bulacan TDA 5: Zambales TDA 6: Bataan TDA 7: Aurora Theme: Entertainment/amusement, sports, beach resort, events, MICE, ecotourism, wellness, medical and retirement tourism  Destination and Product Development  Mixed used resorts in Clark, Zambales, Subic  Improvement to 16 heritage sites (Php 140 Million)  Linking communities to tourism supply chain  Development Impact  2010: 72,000 jobs  2016: 75,000 additional jobs

D EPARTMENT OF T OURISM TDA: 1 Subic-Clark-Tarlac

D EPARTMENT OF T OURISM TDA 2: Nueva Ecija

D EPARTMENT OF T OURISM TDA 3: Pampanga

D EPARTMENT OF T OURISM TDA 4: Bulacan

D EPARTMENT OF T OURISM TDA 5: Zambales

D EPARTMENT OF T OURISM TDA 6: Bataan

D EPARTMENT OF T OURISM TDA 7: Aurora

D EPARTMENT OF T OURISM Inventory of Tourism Products

D EPARTMENT OF T OURISM Milestones for Tourism Subic-Clark-Tarlac Expressway Subic-Clark-Tarlac Expressway North Luzon Expressway North Luzon Expressway DMIA Terminal (Expansion program) DMIA Terminal (Expansion program) Subic International Airport (Intl Resort) Subic International Airport (Intl Resort) Subic International Seaport (New product) Subic International Seaport (New product) North Rail Project (on hold) North Rail Project (on hold) Foreign Investments (Hotels, Resorts) Foreign Investments (Hotels, Resorts)

D EPARTMENT OF T OURISM What DOT-RIII Has Done Skills Enhancement Programs Skills Enhancement Programs Airport Reception Unit in DMIA Airport Reception Unit in DMIA Domestic Promo Program with Budget Domestic Promo Program with Budget North Phils Tourism Fair (SM City Clark) North Phils Tourism Fair (SM City Clark) Sales Missions (Domestic/Overseas) Sales Missions (Domestic/Overseas) Production of Brochures Production of Brochures Web App on Smartphones (VisitMyPhilippines) Web App on Smartphones (VisitMyPhilippines) Tourism Road Infrastructure Program (DPWH) Tourism Road Infrastructure Program (DPWH) Road Projects : 2013 – 24 endorsed, 6 Funded 2013 – 24 endorsed, 6 Funded 2014 – 36 endorsed 2014 – 36 endorsed

D EPARTMENT OF T OURISM What DOT-RIII Has Done New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, BNPP, Pawikan, Bataan Economic Zone, Papal Shrine, etc.) New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, BNPP, Pawikan, Bataan Economic Zone, Papal Shrine, etc.) Pilgrimage Site in San Jose, Tarlac Pilgrimage Site in San Jose, Tarlac Nayong Pilipino sa Clark Nayong Pilipino sa Clark Data gathering (visitor arrivals) Data gathering (visitor arrivals) Directory of tourism resources Directory of tourism resources Tourism Enterprise Zone (identification) Tourism Enterprise Zone (identification)

D EPARTMENT OF T OURISM What Needs to be Done Develop New Tourism Products (Clark, Subic, Tarlac, and beyond) Develop New Tourism Products (Clark, Subic, Tarlac, and beyond) Develop Tourism Circuits (North Phils) Develop Tourism Circuits (North Phils) Strengthen LGUs’ Role in Product Enhancement and Marketing (Local Government Code) Strengthen LGUs’ Role in Product Enhancement and Marketing (Local Government Code) Standards Setting and Accreditation (Tourism Services) Standards Setting and Accreditation (Tourism Services) Hotel / Resort Classification Hotel / Resort Classification Protection of Environment (Mt. Pinatubo, etc.) Protection of Environment (Mt. Pinatubo, etc.) Visitor Information System (Visitor Friendly) Visitor Information System (Visitor Friendly) Local Tourism Organizations (CVBs, TCs, ATOCEL, etc.) Local Tourism Organizations (CVBs, TCs, ATOCEL, etc.) Foreign and Local Investments and Incentives Foreign and Local Investments and Incentives Tourism Road Infrastructure Program (DPWH) Tourism Road Infrastructure Program (DPWH) Data Gathering and Visitor Statistics Data Gathering and Visitor Statistics Strengthen roles of tourism stakeholders (hotels, travel agencies, etc) Strengthen roles of tourism stakeholders (hotels, travel agencies, etc) Manpower / skills enhancement program (tour guides) Manpower / skills enhancement program (tour guides) Sales missions (foreign and domestic) Sales missions (foreign and domestic)

D EPARTMENT OF T OURISM Thank youThank you