FINANCE REPORT HOWARD UNIVERSITY ALUMNI ASSOCIATION SUBMITTED BY DAWN M. COOPER, V. P. OF FINANCE MAY 2014 ALUMNI COUNCIL MEETING

FY THROUGH JANUARY, 2014 AT A GLANCE  Total Revenues: $63, 860  Total Expenses: $71, 301  Total Budgeted, FY ‘13-’14: $137,020  Total Budget Remaining, FY ‘13-’14: $65,717 DC/HUAA/52014

REVENUES BY CATEGORY: FY ‘13-FY ’14 THROUGH JANUARY, 2014 DC/HUAA/52014

TOP 5 AREAS OF SPEND FY ‘13-FY ‘14 THROUGH JANUARY 2014 DC/HUAA/52014

MEMBERSHIP REVENUES BY MONTH THROUGH FEBRUARY, 2014

SINCE WE MET LAST… “HANDS ACROSS HOWARD*” CAMPAIGN  Why  To raise money for the Emergency Scholarship Fund  How  Through Mobile Donate, give via text  Donors linked to brief web form  Marketing Plan  Rolled out to constituent units at May meeting  C Us encouraged to promote at all events for 1 year, meetings, gatherings, etc.  Contest for CU with most donations (code driven)s  How Long  To run from May 10, 2014 to April 1, 2015  Winner and donation amounts announced at May, 2015 meeting *Hands Across Howard name credited to David McGruder HU Alum DC/HUAA/52014

SINCE WE MET LAST… MARKET HUAA TO TOP 10 ALUMNI MARKETS VIA PRINT AD  Benefits  Increase visibility in top markets  Communicate “hot topics” as it relates to HUAA  Develop another tracking mechanism for HUAA memberships DC/HUAA/52014

SINCE WE MET LAST-PROJECT 2014 BUILDING 1 ST YEAR ALUMNI MEMBERSHIP INTO GRADUATION FEE  Benefits  To create a seamless linkage between graduation and the transition to an alumni constituent unit  To strengthen the idea of give-back in newly Howard alumni  To add automatic revenue stream to HUAA, avg. of 2000 graduates X $35 = $70,000 DC/HUAA/52014

UPDATES ALUMNI MARKETING CAMPAIGN  Project redesigned. Howard contact is no longer in role.  New publisher and interim editor of Defender in Chicago is interested in helping  Costs will have to be renegotiated DC/HUAA/52014

UPDATES PROJECT 2014  Our President and HUSA collaborated on plan and agreed to implement  President will meet with Howard administration for anticipated start of Fall 2014  Assuming Fall 2014 start should mean revenues to HUAA by no later than end of Q1, FY 2014 DC/HUAA/52014

HOWARD UNIVERSITY ALUMNI ASSOCIATION PROJECT 2014 An Initiative to Increase Engagement of Graduating Seniors to HUAA

BACKGROUND  The Howard University Alumni Association currently auto-enrolls it’s approximately 2000 undergraduates into HUAA upon graduation.  Graduates are not charged the association fee of $35 for their first year  While the constituent units have access to the database of recent graduates, there is no formal plan to fully engage them with their local club  HUAA leadership sees a tremendous opportunity to improve the relationship of recent graduates and the Association  The opportunity also exists to increase revenues to the Association, creating a win-win for the Association, the University and, most importantly, the recent graduate dc/HUAA/52014

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ANTICIPATED OUTCOMES Project 2014 Through Project 2014, HUAA will have a plan in place to actively engage new alumni with their local constituent units Project 20 Through Project 2014, alumni will be a part of a seamless plan to get them integrated into the Alumni Association. Through Project 2014, HUAA has the opportunity to increase revenues by bringing in approximately $70,000 annually dc/HUAA/52014

GOOD NEWS FOR FISCAL YEAR 2014!! DC/HUAA/52014