HRSA Hospital Campaign Webinar February 25, 2015 Presented by: Denise Phillips, MSN, RNBC Education Instructor Southeastern Ohio Regional Medical Center (SEORMC)

SEORMC Since first opening in 1952, Southeastern Med has evolved into Guernsey County’s only general acute healthcare center. Located in Cambridge, Ohio, it is Southeastern Med’s mission to provide high-quality, comprehensive, affordable, patient-centered healthcare in a caring and safe environment, while addressing community needs. To learn more about Southeastern Med and available services, visit

Getting Started  Believe you can accomplish receiving an award  Start early  Get organized-divide activities out  Get all the stakeholders involved  Set your overall goal  Remember volunteers (people & things)  Start an Excel page with the months of your campaign  Write down your monthly activities as you go  Keep aligned with your local OPO representative  Meet with OPO rep. regularly  Build from other’s successes and your prior years  Attend in-services/participate in webinars

SEORMC First Steps  Start with the easiest things  Set dates for events first of the year  Book rooms/showcases (displays) first of the year  Get donations (recycle supplies)  Enlist volunteers  Set up meetings with Marketing Department, Department Directors, Medical Staff, OPO rep., etc.

Ohio’s Campaign Components  Marketing  Registration  Education/Engagement

Marketing  Set up meeting with Marketing Department  Get commitment for dates of events, obtaining pictures, distributing advertisements, placing letters in hospital and local newspaper/television, etc.  Obtain pens, pins, brochures, posters, calendars, paycheck stuffers, table tents, etc. from OPO then distribute to staff and post throughout building.

Blasts  Send received blasts out promptly  Each one counts for 15 points (in current HRSA campaign)  Create ones to promote Donate Life Month  Send ones to promote events or campaigns your hospital will participate in (such as Hope for the Holidays, National Donate Life Day, Donate Life Ohio Green Chair event, National Blue and Green Day, etc.)

Donate Life Ohio’s Green Chair Event  Use your state’s donation icon (in Ohio we have a Green Chair) to raise awareness for donation  Reserve a spot with OPO early, to do in March or April  Notify Marketing Department early on to get it on their schedule for picture/newsletter  Announce frequently that the Green Chair is coming  Distribute green chair pins (or other Donate Life pins or items) as part of the event

Registration  Decide to do and schedule early your donation stations  Each donation station counts 65 points (in current HRSA campaign)  Identify prime community events as Older Adult Health Fair, Heart Health Fair, Blood Drives, local factories (Colgate Palmolive), etc.  If you already have a table for something else, just add this component to it!  Enlist volunteers to assist (do not have to be an expert) SEORMC in the news!

Education  All new associates  Nursing associates  Cardiac/Pulmonary Rehab  Walk-thrus with units  Brochures/Posters/Table Tents  Pens, Pins, Calendars, Badge Holders  Vehicle Magnets  Nurse Management meetings  Physician Offices  Distribute information at their meetings  Present or have OPO present to this audience  Department Director meetings  Hospital Board meetings  Ethics meetings

Community Events Provide education to groups you or your colleagues already have connections with (personally or professionally):  Support Groups  Churches  Local factories  Schools and high school groups (Nursing and Medical Explorers)  Boy Scouts/Girl Scouts

Showcase (Display)  Reserve early in the year  Utilize yearly theme  Enlist the creative person  Ask for donations from OPO or other group  Recycle materials  Provide game and prize  SEORMC used a Donate Life word search

Thank You! For more information or for questions on SEORMC’s campaign: Denise Phillips, MSN, RNBC   Telephone: