Strategies for Digital Signage in Manufacturing Jude Carter V.P. Marketing The Marlin Company
Your Objectives Issues Safety awareness Productivity Quality control Reaching all workers VPPPA Outcomes Engagement Shared vision Reduced accidents Morale Feedback
Engagement An engaged employee is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.
Engagement = $$$$? 37% lower absenteeism 48% fewer safety incidents 41% fewer quality defects 21% higher productivity 22% higher profitability
Per U.S. Dept. of Labor: There is an injury incidence rate of 3.4 cases per 100 equivalent full-time workers. # Employees150 Injury rate3.40% # Injured employees5.1 NSC cost/injury$53,000 Annual injury cost$270,300 Engagement reduction48% Annual savings$129,744
Understanding your Audience Shift workers Contract employees Office workers Drivers Demographics
Challenge
What Used to Work
Take a Lesson from the Pros
Repeated Visual Exposure
How Much Content do You Need? A. # of pieces rotating = 6 B. # of days in month = 22 C. # of days exposure = 5 D. # of pieces per month = 26.4 Formula: (A*B)/C = D
How Do I Start? Communications Assessment How are you reaching them now What types of messages are sent What is the format Who is creating & sending it What’s not working
Increase Safety Awareness Recordables Recognition KPIs Safety dos & don’ts Quizzes In-house inititatives Training videos
Bring Your Metrics to Life Dashboards Counters recordables Recurring data Live data
R U KDG?
Make it Personal Anniversaries Recognition Onboarding Charity work Birthdays Retirement
Invite Feedback E-suggestion box Promote surveys Post results Reinforce actions
Create Context New products Company news Customer stories Logo walls Ads CEO video
Content Creation Guidelines Keep it visual Everybody’s a photojournalist Stock photography Web content Creating an image library
Form a Content Team Don’t go it alone Consider your objectives Enlist other departments Creative taskforce
Finding the Right Partner Ease of use Content Reach Support Security Price Stability
Jude Carter David Gottschalk