 Using Your Book to Build Your Business Steven F. Hotze, M.D.

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Presentation transcript:

 Using Your Book to Build Your Business Steven F. Hotze, M.D.

Overview  Your book is your business card.  Tip #1: Give the book away.  Tip #2: Enlist help.  Tip #3: Get the word out.  Lessons Learned  Conclusion Steven F. Hotze, M.D.

Your Book is Your Business Card that Tells Your Story.  Passion for getting people healthy and well, naturally  Establish credibility and thought leadership  More educated prospects = better prepared clients  Content is king: consumers are better educated than ever before. If you don’t tell the story, someone else will. Steven F. Hotze, M.D.

Tip #1: Give the book away.  Have books on hand wherever you go.  Personalize them and give them out liberally.  When meeting people by phone, include your book as a follow up. This includes potential business partners, associates & vendors, as well as clients.  Use your book as an educational tool for your prospective clients. Steven F. Hotze, M.D.

Tip #2: Enlist help.  Encourage your clients to offer them as gifts to family, friends and associates.  Annual Christmas book offer  Provide copies of your book to your clients that refer, so they can pass them out.  Encourage your staff and associates to keep a stash of books to give out as opportunities arise in personal interactions. Steven F. Hotze, M.D.

Tip #3: Get the word out.  Distribute at events, whether hosting or attending.  Offer your book to social media and PR contacts to utilize for giveaways.  When appearing on TV or radio, give the book to audience members and use as a call-to-action for viewers and callers.  Use the book as a call-to-action on promotional materials. Steven F. Hotze, M.D.

Lessons Learned  Promotion around the book will create buzz even if business isn’t directly attributed to it.  Test multiple titles for your book.  The book’s sales won’t make you a fortune, but being recognized as an authority in your field may. Steven F. Hotze, M.D.

In Summary… He who has a thing to sell and goes and whispers in a well will never make the kind of dollars like he who gets on the roof and hollers. Steven F. Hotze, M.D.

Questions? Steven F. Hotze, M.D.