Redhawks Consulting Souk el Tayeb “Good Food Market”

How to generate income while maintaining the mission of social enterprise

I.Analysis I.PESTLE II.SWOT Analysis III.The Company IV.Financial Analysis II.Alternatives III.Recommendation IV.Implementation.

Population 3,9 million people 1,154% population growth 95% Arab 87,4% literacy rate External Analysis Ecological Plentiful farm land Dust storms Sand storms Soil erosion Air pollution from vehicular traffic Social Family-oriented Arabic-speaking 59,7% Muslim, 39% Christian Republic nation Economic 5,1% of GDP is agricultural 75,9% of GDP is services 1,5 million people ni the labor force 4,1% inflation rate GDP per capita = USD$11,300

Strengths Using food to support sustainable agriculture and living* Strong vision and mission Human capital * Distinctive competency Weaknesses Limited resources Low margin for profitability Opportunities Expansion into other markets Growing interest in sustainability Lack of local competitors Threats Environmental factors Governmental regulation Price of organic food Strengths Using food to support sustainable agriculture and living* Strong vision and mission Human capital * Distinctive competency Weaknesses Limited resources Low margin for profitability Strengths Using food to support sustainable agriculture and living* Strong vision and mission Human capital * Distinctive competency Weaknesses Limited resources Low margin for profitability Opportunities Expansion into other markets Growing interest in sustainability Lack of local competitors Threats Environmental factors Governmental regulation Price of organic food Strengths Using food to support sustainable agriculture and living* Strong vision and mission Human capital * Distinctive competency Weaknesses Limited resources Low margin for profitability Opportunities Expansion into other markets Growing interest in sustainability Lack of local competitors Threats Environmental factors Governmental regulation Price of organic food External/Internal Analysis

Internal Positive VisionMission Mission Action Items “Celebrating food and tradition that unite communities while supporting small-scale farmers and producers.” Fostering innovative, environmentally sound, socially responsive and economically viable food-related initiatives.” Supporting small-scale farmers and producers Engaging in advocacy and education about food traditions and organic lifestyles Preserving food traditions and heritage Positively impacting society and environment Internal Analysis

Souk el Tayeb Expand producer network New business venture Alternatives

Expand producer network AdvantagesDisadvantages Aligned with social mission Not cost effective Less inital risk Less long-term impact Non-revenue generating Alternatives New business venture AdvantagesDisadvantages Revenue- generating Higher initial cost Increases financial viability Inexperience in composting Increases support of producers

Souk el Tayeb Expand producer network New business venture New venture in other location New venture in Beirut Alternatives

New venture in other location AdvantagesDisadvantages Aligned with social mission Higher cost Expansion of audience Unfamiliarity in other areas Higher risk Alternatives New venture in Beirut AdvantagesDisadvantages Aligned with social mission Smaller expansion of audience Local contacts Familiarity with area Less cost

Souk el Tayeb Expand producer network New business venture New venture in other location New venture in Beirut Catering business Grocery store Restaraunt expansion eco-waste management Alternatives

Alternative #1 Start a catering business Alternative #2 Partner with a grocery store Alternatives Alternative #3 Expand Tawlet into a full-service restaraunt Alternative #4 Start an waste management business with composting

Alternatives CateringGrocery Store Restaurant Expansion Compost Key Success FactorRatingRankTotalRankTotalRankTotalRankTotal Financial Feasability,3003,900 1*,3002,60041,20 Suppporting Small Scale Farmers and Producers,1754,7005,8754,700 5*,875 Preserving Food Traditions and Heritage,1754,7003,5254,700 5*,875 Engaging in advocacy in education about food and organic lifestyles,175 1*,1753,5253 5*,875 Positively impacting society and the environment,1752,3503,5252,350 5*,875 Total1,02,8252,7502,8754,700 Ranking Scale: 1.This alternative does not effectively address this criterion. 2.The alternative may contribute to addressing this criterion. 3.The alternative provides an average solution to this criterion. 4.The alternative provides an above average solution for this criterion. 5.The alternative effectively addresses this criterion. Alternatives

Alternative #4 Start-up venture – Waste management / Composting.

FoodFertilizer HarvestingPlanting & Farming Production (Farmers) Distribution (Farmers Market) Product Use (Restaurants) Waste Management (Compost) Recommendation

Internal Analysis

ShortTerm Research Green Composting Price Point Analysis Locations for Compost Site Methods of Transportation Legal Compliance Obtain Composting Materials Marketing Restaurants Farmers in community Local community Open Composting Site Long Term Develop Full Circle Education Program Develop and Sell At Home Composting Kit Increase Waste Imputs Implementation

2 weeks4 weeks6 weeks8 weeks Research Green Composting Research Price Point Analysis Research Locations for Compost Site Research Methods of Transportation Research Legal Compliance Obtain Composting Materials Milestone Review Implementation Short Term

8 weeks 4 months8 months12 months18 months Market to Restaurants Market to Farmers Market to Community Open Composting Site Develop Full Circle Education Program Develop At Home Kit Increase waste imputs Milestone Review Implementation Medium-Long Term

RiskLevel of RiskMitigation / Contingency No interest from targeted customers Low Seek alternative sources of food waste – grocery stores, schools, households Inability to meet initial demandLowEnlist farmers’ assistance No available land for composting LowEnlist farmers’ assistance Implementation

Summary Start-Up Venture Waste Management/Composting

Redhawks Consulting Souk el Tayeb “Good Food Market”